Head of Digital marketing Department

Turn marketing into a market-domination weapon. We created a new category — the marketplace for future customers. Businesses shop for leads like they shop for products in e-commerce: you see everything about a lead before you buy — full transparency, control, and predictable outcomes. We’re the #1 lead marketplace in the USA and we’re accelerating.
 

Who We Are

• Unlimited ambition. We started in real estate and are expanding into every high-ticket vertical: solar, roofing, home renovations, business sales, and more. We’re building the infrastructure that helps companies grow and earn more.
• A powerful ecosystem. A two-sided marketplace connecting lead suppliers and buyers. It’s complex to manage — which is exactly why we’re unique and hard to copy. We’ve outpaced competitors and keep widening the gap.
• AI at the core. AI powers recruiting, sales, product, and analytics. Our Chief AI Officer helps every team move faster, test more, and boost efficiency. Internal tools become products that solve real business problems.
• Warrior culture. Built during the war in Ukraine — under shelling and blackouts, on Starlinks and generators. That grit is in our DNA.
• Inspired by the best. Amazon, Uber, Airbnb. Our aim is “customerscom” — the ultimate store where businesses buy their future customers.
• We don’t help you spend — we help you dominate. Every dollar becomes force multipliers for revenue scale and market share.

If “growth”, “speed”, and “experimentation” make your fingers itch — you’ll feel at home here.
 

The Role

Director of Marketing (player-coach). You own strategy and roll up your sleeves to ship. Your North Star: brand visibility, acquisition, activation, retention, and marketplace liquidity. You speak the language of real-estate investors/agents/wholesalers today — and build foundations for tomorrow’s verticals.
 

Responsibilities (everything preserved)

Strategy & GTM

• Review and update own go-to-market, positioning, and messaging for iSpeedToLead.
• Create/refine ICPs & buyer personas for real estate (investors, wholesalers, agents) and future verticals.
• Prioritize growth channels: content, SEO/SEM, paid social/Google Ads, lifecycle/e-mail, referrals, partnerships, events.
• Build a scalable demand-gen engine that feeds the sales pipeline and improves marketplace liquidity.

Brand & Category

• Cement iSpeedToLead as the category leader in PropTech lead-gen.
• Sharpen tone of voice, storytelling, and value prop for investors, agents, and suppliers.
• Drive thought leadership: research, case studies, success stories.

Campaigns & Growth

• Launch, test, and optimize multi-channel campaigns: SEO/SEM, social, e-mail, content, affiliate/partner, influencer, referral.
• Apply cohort marketing & A/B testing across the full funnel (acquisition → activation → retention → revenue).
• With Product & Sales, run a tight feedback loop: market insights → roadmap → messaging.

Data, AI & Reporting

• Use AI-driven tooling and advanced analytics to optimize funnels and LTV.
• Own KPIs: CAC, LTV, LTV/CAC, pipeline contribution, lead quality, activation rate, retention/reactivation, marketplace liquidity, and revenue impact.
• Build dashboards & attribution (MMM/MTA); report insights to leadership.

Team & Partnerships

• Hire, mentor, and scale a high-performing marketing team (in-house + freelancers/agencies: design, copy, media buying, PR, events).
• Build and strengthen strategic partnerships and affiliate programs to accelerate growth and defensibility.

Your Profile

• 7+ years in B2B SaaS/marketplaces/lead-gen (ideally Real Estate / PropTech), with aggressive growth at scale (1→10).
• Executive-level experience (Senior Marketing Leader/CMO track): strategy, P&L thinking, goal ownership.
• Deep channel expertise: SEO/SEM, paid social, lifecycle/e-mail, content, affiliates, influencers, referrals.
• Strong cohort/unit economics mindset: CAC, LTV, payback, incrementality, attribution.
• AI/analytics power user: CDP/BI, experimentation platforms, event instrumentation, end-to-end analytics.
• Messaging & storytelling pro for real-estate audiences.
• Startup DNA: scrappy, fast, hands-on player-coach; excellent cross-functional chops with Sales, Product, Data, AI.
• Confident English (U.S. market focus).
   

How We’ll Measure Success

• 📈 +X% brand awareness / share of voice in REI/agent niches.
• 🚀 Lower CAC, higher LTV/CAC, shorter payback.
• 🧲 Higher conversion rates across the funnel (lead → activation → revenue), improved lead quality.
• ♻️ Better retention and repeat purchases for buyers and suppliers.
• ⚖️ Marketplace liquidity: tighter supply/demand balance, more deals per traffic dollar.
• 🧪 Experiment velocity: N A/Bs per month, win rate, and speed to rollout.
   

What You’ll Get

• Real leverage: a pivotal role in a company reinventing lead generation.
• Access to an AI-first stack and marketplace-level data to make needle-moving decisions.
• Founder-level teammates and a leadership group obsessed with disruption and durable growth.
• Competitive compensation, equity, and substantial performance incentives.
• A culture where “impossible” is just a hypothesis until the first experiment.(and yes, fast approvals for tests — we love speed 😉)
   

How We Work

• Hypothesize fast → test fast → scale winners.
• Done > Perfect, with data and customer as final judges.
• Our Chief AI Officer is your ally for speed, automation, and product lift.
   

Logistics

• Location: flexible (distributed). Working time aligned to the U.S. market windows.
• Type: full-time, executive level.
• Start: as soon as you say “Go”.
   

Ready to deliver W🏆W?

Send your resume/LinkedIn and 3–5 growth case studies (goals → strategy → experiments → metrics/results). Bonus: your favorite framework for evaluating channels.

iSpeedToLead — we don’t “spend budget”; we buy market domination.