Senior Email Marketing Manager (iGaming)

As a Senior Email Marketing Manager, you will take ownership of email marketing while also driving multi-channel CRM initiatives across our iGaming verticals (casino, sportsbook, etc.). Your mission is to deliver personalized, data-driven customer journeys that increase engagement, retention, and lifetime value (LTV).

This role requires deep expertise in email lifecycle marketing, strong technical skills and understanding of CRM strategies across channels such as push, SMS, onsite messaging, and in-app notifications.

Responsibilities

• Work together with CRM managers on the marketing strategy to support retention and reactivation goals

• Implement and optimize lifecycle campaigns (welcome/onboarding, reactivation, etc.)

• Expand CRM activities beyond email by managing multi-channel campaigns (push, SMS, in-app, onsite messaging)

• Lead the creative briefing process (copy, design, templates) ensuring high-quality communications

• Collaborate with product, BI and other teams to align campaigns with player insights, promotions, and business objectives

• Monitor and report on KPIs (deliverability, open rates, CTR, conversion, etc.)

• Drive automation, triggers, and personalization initiatives to scale and enhance efficiency

Requirements

• 3+ years of email marketing experience, with at least 2 years in a senior role, ideally within iGaming, eCommerce, or digital entertainment

• Proven track record of managing high-volume, multi-market multi-channel CRM campaigns

• Expertise with ESP and CRM platforms (FastTrack, Customer.io, etc)

• Strong understanding of email deliverability, segmentation, automation, and personalization tactics

• Analytical mindset with the ability to interpret data and optimize it based on insights

• Knowledge of bonus mechanics, player lifecycles, and promotional strategies in iGaming

• Excellent project management, communication, and collaboration skills

• Fluency in English