Junior ASO/ASA Specialist

Appies is a product studio that builds mobile-first solutions in the areas of learning, habits, and self-development. Our products help people grow and make life easier in today’s fast-paced world. We started as an outsourcing team, but later created our own products that are already changing the lives of thousands of users.

We are expanding and looking for an ASO & ASA Specialist to strengthen our app store presence, scale installs, and maximize revenue through optimized strategies and data-driven campaigns.

Our product

AlpaCards — an English learning app in the format of flashcards. We combine effective learning methods, gamification, and integrated AI features to make the learning process engaging and efficient.

Your impact

• Define and drive ASO & ASA strategy aligned with company growth goals.
• Research keywords, optimize metadata, and improve store presence (App Store & Google Play).
• Enhance conversion rates by optimizing creative assets and texts.
• Plan, execute, and analyze A/B tests and store experiments.
• Monitor and evaluate KPIs to ensure sustainable growth and ROI.
• Research competitors and organic trends to identify opportunities.
• Collaborate with development, marketing, and product teams to align efforts.
• Use CPP to create customized acquisition flows.
• Plan, launch, and optimize ASA campaigns to drive installs and maximize revenue.
• Analyze ASA performance and provide actionable improvements.

About you

• 1+ year of experience in ASO & ASA for mobile apps (App Store & Google Play).
• Strong understanding of store algorithms, keyword research, metadata, ranking factors.
• Hands-on experience with A/B testing, creatives, and metadata optimization.
• Experience with CPP for customized store experiences.
• Proven track record in managing and optimizing ASA campaigns for growth and ROI.
• Proficiency with ASA tools & platforms (e.g., Search Ads Manager, AppsFlyer).
• Strong analytical skills and a data-driven mindset.
• Ability to collaborate cross-functionally with product, marketing, and design.

How we work

• Trust and autonomy: no micromanagement, no time trackers.
• Cross-functional teams with impact on product and tech decisions.
• Focus on measurable improvements and transparent communication.
• Open feedback culture.

We offer

• Career development in IT and mobile growth.
• Flexible 8-hour working day (Mon—Fri), fully remote.
• Medical insurance (after adaptation period).
• Paid vacation and sick leave.
• Team-building activities and corporate events.

What the hiring process looks like
Recruiter Intro → Technical interview with the CMO → Test task → Final interview with the CMO → Offer