Head of Affiliates (Sweepstakes сasino) to $6000

Head of Affiliates (Sweepstakes сasino)

We are a fast-growing startup in the iGaming industry, preparing to launch a new sweepstakes casino brand for the US market in 2.5 months. Our product is fully compliant and operates within legal frameworks — no blocking or grey-zone risks. We’re assembling our core team, and this is a rare chance to join at the foundation stage and shape a new brand from the ground up.

Key Responsibilities

• Develop and execute the affiliate strategy — define acquisition channels, traffic quality standards, and scaling roadmap.
• Build the affiliate department from scratch, including recruiting and managing Affiliate Managers.
• Attract and onboard affiliate partners, media buying teams, and arbitrage specialists to deliver targeted traffic according to set KPIs and caps.
• Oversee all stages of traffic management — from test campaigns and monitoring to optimization and scaling.
• Manage budgets and performance tracking, ensuring efficient allocation and ROI growth.
• Maintain ongoing communication with affiliates, strengthening long-term partnerships and trust.
• Monitor traffic quality and prevent fraud, ensuring compliance with platform policies.
• Represent the company at iGaming and affiliate industry events, expanding the partner network.
• Analyze results and provide strategic recommendations based on data and performance insights.

Requirements

• Proven experience with sweepstakes or social casino projects.
• 3+ years in iGaming affiliate marketing, with at least 1 year in a leadership or team-building role.
• Established network of affiliates or media buying teams in the US sweepstakes market — a major advantage.
• Strong understanding of performance marketing, traffic analysis, and conversion optimization.
• Confident in budget management, KPI planning, and campaign analytics.
• Excellent negotiation, communication, and relationship management skills.
• Fluent English; other languages are a plus.
• Strategic thinker with a hands-on, data-driven, and proactive approach.
• Comfortable working remotely and independently in a fast-paced startup environment.

We Offer

• Opportunity to build a department from zero and directly influence company growth.
• Competitive compensation and performance-based bonuses.
• Freedom to implement your strategy and test new ideas.
• A collaborative, result-oriented international team.