Marketing Manager

General Description

Cropwise Operations is a global leader in digital agritech solutions, operating in over 50 countries and helping optimize business processes and improve the efficiency of agronomic decision-making. 

About the Role: We are looking for a Marketing Manager responsible for planning, developing, and executing marketing content and communications for Cropwise Operations. 

Your key role will be to shape and communicate product value. This involves communicating product value, positioning, and messaging to external (customers, market) and internal (sales, leadership) audiences. Your tasks will include defining requirements, creating the content structure, and shaping the core messaging. 

You will partner closely with cross-functional teams – Marketing, Sales, Support, Design, and Technical – to develop aligned communications and marketing materials, backed by the collective expertise of the organization. 

Responsibilities

• Develop comprehensive marketing materials tailored for local and international customer segments. 
• Create sales assets including presentations, pitch decks, and value propositions to drive lead conversion and customer acquisition.
• Design and deliver presentations for internal stakeholders, industry events, and customer initiatives to drive product value awareness and adoption.
• Execute strategic internal communications showcasing product value, features, development milestones, customer success stories, and business impact metrics.
• Strategically position Cropwise Operations within the integrated Cropwise product ecosystem.
• Optimize product messaging and positioning based on market feedback and performance data.

Required Skills and Qualifications

• Proven experience in product marketing. 
• Hands-on expertise in developing comprehensive marketing materials: presentations, event collateral, sales enablement assets, and digital content. 
• Strong content creation and copywriting skills. 
• Experience in using design tools. 
• Fluency in Ukrainian and English, with strong business communication skills. 

• Analytical and strategic skills (able to turn insights into action). 

   

Preferred Skills and Qualifications

• Knowledge of agricultural business operations and agtech trends. 
• Experience with SaaS business models and B2B software marketing. 
• Strong cross-functional collaboration skills. 
• Strategic mindset with innovative approach

The Company Offers

• Opportunity to be a part of a best-in-class product that is used by thousands of companies around the world. 
• Annual performance bonus scheme. 
• Career growth opportunities. 
• An environment where you need to seek and implement unique solutions. 
• Training and development programs. 
• Young and dynamic team with a friendly and open culture. 
• Health and life insurance for employees and your family members. 
• 32 working days of paid annual leave and sick leave. 

Why Join Cropwise Operations

You’ll contribute to building a meaningful agritech platform while enhancing your skills through user-focused, advanced technology marketing.