Paid Ads and Social Media Specialist (B2B Lead Generation)

Location: Remote / Flexible (Australia-based preferred)
Employment Type: Full-Time / Contract

About the Role

We are seeking a Paid Ads & Social Media Specialist with expertise in B2B lead generation and multi-account content management across Google, Meta, and LinkedIn platforms. This role combines campaign execution with social media strategy, content planning, and performance reporting for a diverse portfolio of clients. The successful candidate will be both analytical and creative, able to optimise paid ads while building engaging, industry-relevant content strategies that drive visibility, leads, and measurable outcomes.

Key Responsibilities

• Paid Advertising & Lead Generation:
  • Plan, launch, and manage Google Ads (Search, Display, Remarketing) optimised for B2B pipelines.
  • Execute and optimise Meta Ads (Facebook & Instagram) for lead acquisition and conversion.
  • Manage LinkedIn Ads campaigns for account-based marketing, sponsored content, and lead generation funnels.
  • Build and refine remarketing audiences and funnels to increase conversion.
• Social Media Strategy & Content:
  • Create and implement social media strategies for 5+ client accounts across different industries.
  • CEO ghostwriting for LinkedIn 
  • Manage Business page accounts  
  • Develop content calendars with clear timelines, direction, and campaign alignment.
  • Create engaging and relevant content tailored to each client’s industry and audience.
  • Research trending topics, hashtags, and industry conversations to keep content fresh and relevant.
  • Support client growth by connecting with key industry leaders and integrating lead magnets into campaigns.
  • Ability to schedule content in advance, apply feedback quickly, and ensure content is delivered on time.
• Reporting & Analytics:
  • Generate monthly performance reports with insights and recommendations for optimisation.
  • Track KPIs and campaign ROI across paid and organic channels using Google Analytics, LinkedIn Campaign Manager, and platform-native dashboards.
• Client Support & Additional Capabilities:
  • Collaborate with internal and client teams to align paid and organic strategies.
  • Assist in email marketing campaigns (via Klaviyo, Mailchimp, Zoho, or HubSpot) — design is not required as we have inhouse graphic designer to assist. 

  • Provide proactive insights, research, and recommendations to improve visibility, engagement, and conversion across client accounts.

     

Platform Stack (Required Proficiency)

• Google Ads (Search, Display, Remarketing)
• LinkedIn Campaign Manager (Lead Gen Forms, ABM targeting, Sponsored Content)
• Meta Ads Manager (Facebook & Instagram lead generation campaigns)
• Google Analytics 4 (GA4) & Google Tag Manager (GTM)
• CRM/Lead Management Platforms (HubSpot, Salesforce, or similar)
• Social Media Scheduling Tools (Hootsuite, Buffer, Later, or similar)

• Email Marketing Tools (Klaviyo, Mailchimp, Zoho, HubSpot)

   

Skills & Experience

• Proven experience in Google, Meta, and LinkedIn Ads for B2B lead generation.
• Demonstrated ability to manage multiple client accounts and deliver tailored content strategies.
• Strong background in content planning, social media calendars, and engagement strategies.
• Excellent ability to analyse data, report on results, and optimise campaigns.
• Strong copywriting and creative skills with a keen eye for industry relevance.
• Ability to work across industries and adapt tone, messaging, and approach per client.

• Familiarity with lead magnets, audience building, and funnel-based marketing.

   

What We’re Looking For

• A results-oriented specialist who can balance creativity with performance-driven execution.
• Someone comfortable working across multiple clients and industries with strong organisational skills.
• A proactive thinker who stays ahead of trends, industry shifts, and emerging opportunities.
• A clear communicator who can take feedback, refine quickly, and deliver consistently.

• Dedicated and honest candidate who is transparent and care about our client's success. 

   

Benefits

• Flexible, remote working arrangement.
• Exposure to multiple industries and growth-driven campaigns.
• Opportunity to shape strategy as well as execute paid and organic initiatives.
• Autonomy to manage campaigns and content while making a measurable impact.

You will be part of a passionate team that is dedicated to supporting our clients in being successful, as their success is our success. 

thank you for your time to read this job description and we look forward to meeting you!

best regards,