Marketing Specialist (Linkbuilding, Outreach)

We are looking for a Marketing Specialist focusing on Linkbuilding & Outreach to strengthen our digital marketing team.
Your main tasks will include building a strong backlink profile, finding new promotion opportunities, and establishing productive communication with partners and platforms.
Flexible work schedule.

Responsibilities:

• Analysis of the link profile of the site in order to identify pages that need additional link mass;
• Analysis of competitors in order to identify additional donors and new promotion channels;
• Search and selection of donors with a commercial audience for company websites;
• Communication with webmasters of information platforms and sites in order to post guest articles and links to company sites;
• Compile technical tasks for copywriters for placement on external resources;
• Working with SEO tools - Ahrefs, Google Search Console, Google Analytics, BuzzStream, Google Spreadsheets;
• Learning new link building strategies and opportunities;
• Monitoring of posted links and reporting;
• Making tasks for copywriters.

Requirements:

• Experience on the position of Linkbuilder / Outreach Specialist / PR Specialist (min 1 year);
• Experience in outreach, link building, guest posting, posting for PR, crowd, etc.;
• Experience with Ahrefs, ability to analyze link quality, analyze competitors' links;
• Experience in Hunter.io, MailShake, BuzzStream, etc., or similar link-building software;
• Understanding links parameters;
• Experience in making content-tasks for copywriters.

Nice-to-have:

• Basic knowledge of HTML/CSS and WP website administration;
• Proficiency in keywords research, analysis and clustering.

We offer:

• Work schedule is flexible — fixed amount of hours that you need to work per month
• 20 days off per year (10 days every 6 months are charged), unused days do not burn out
• Reimbursement of 5 sick days per year
• Partial compensation for external courses/conferences (after the completion of the Adaptation Period)
• Partial compensation for external professional certifications
• English group lessons in the office with teachers (free of charge; 2 times a week)
• Reimbursement for sports or massage
• Large library with a scheduled purchase of new books every half a year
• Yearly Individual Development Plan (after the completion of the Adaptation Period)

Send us your resume! We’ll be glad to talk with you in more detail!