СRM Manager - iGaming

Join our growing team as a Senior CRM Manager for retention for a multi-country iGaming product.

We’re backed by ambitious industry innovators with a strong multi-regional presence and over 3 years of successful operations. Our portfolio features two large-scale brands active across Tier 1 markets.

As part of our expanding team, you’ll play a crucial role in elevating user engagement, increasing retention, and driving lifetime value through segmented communications, localized campaigns, and smart automation. This is a high-impact position where you’ll directly influence CRM performance metrics like deposit activity, average check size, and player retention rates.

Your Mission

• Develop and execute an omnichannel CRM strategy product mechanics and communications to enhance onboarding, retention, engagement, and monetization across two iGaming brands.
• Plan, coordinate and hands-on execute multi-channel marketing campaigns using relevant segmentation and personalization, traffic specific instruments and channels.
• Analyze user behavior and in-platform activity to develop data-driven retention strategies and improve CRM campaign effectiveness.
• Build market-specific CRM approaches, tailored to local languages, cultural nuances, and player preferences.
• Manage and configure CRM platforms and marketing automation tools across multiple media, channels, and formats.
• Segment customer databases to deliver personalized communications and offers.
• Collaborate with cross-functional teams—including development, marketing, and analytics—to align CRM initiatives with business goals and product features.
• Train, lead and mentor CRM Managers, Specialists and Juniors, helping them grow and deliver measurable results.
• Stay ahead of CRM trends in the iGaming sector, bringing innovative mechanics and techniques to your campaigns.

Our Requirements

• 3+ years of experience in CRM Manager role, ideally in iGaming or a similarly dynamic industry.
• Deep, hands-on knowledge of Customer Journey Optimization and CRM best practices, with a proven ability to implement and test strategies across multiple channels.
• Demonstrated success in managing and mentoring international teams (2+ members) in a remote, geographically dispersed teams.
• Expertise in multi-channel engagement strategies, including resolving deliverability and localization issues.
• Strong command of A/B testing, campaign optimization, and performance analysis.
• Solid skills in CRM platform management, customer segmentation, and personalization tactics.
• Ability to manage multiple CRM projects concurrently in a fast-paced organization.
• English at an Upper-Intermediate level or higher (written and spoken).

Preferred Qualifications

• Experience working with Customer.io or similar CRM tools.
• Familiarity with predictive analytics and advanced automation platforms.
• Experience in designing loyalty programs and retention mechanics.
• Strong creative thinking and problem-solving abilities.

What We Offer

• Competitive salary and growth opportunities within a forward-thinking team.
• Remote work with flexible scheduling, enabling a healthy work-life balance.
• 20 paid vacation days per year and access to learning and development programs.
• A chance to work on a high-performing product with strong market traction.
• Opportunities to attend top industry events, conferences, and international workshops through our competence centers.

Don’t miss your chance to lead in a fast-growing, innovative environment. Apply today and join our talented, motivated, and ambitious CRM team.