B2B Content Marketing Manager

We are looking for a hands-on B2B Content Marketing Manager for the Software Development & AI company. This role blends content creation, customer research, and collaboration with our product/tech team to drive awareness and engagement.

Responsibilities

• Research customer pain points and industry trends, and turn them into engaging questions and narratives.
• Collaborate with our tech/product team to translate insights into content.
• Create content strategies.
• Write and repurpose content across multiple formats (blogs, social posts, newsletters, etc.).
• Develop engaging visual content (carousels, infographics, diagrams) using Canva or similar tools.

• Review basic performance metrics (likes, reach, engagement) and make iterative improvements.

   

Requirements

• Strong background in content writing and storytelling.
• Experience with customer research and B2B content strategy.
• A portfolio of LinkedIn-native content: carousel posts, thought-leadership snippets, or educational breakdowns.
• Solid understanding of content repurposing across different formats and channels.
• Design skills in Canva/Figma.
• Awareness of content → conversion journey: you don’t need to be a LeadGen pro, but you should understand why this content exists.
• Familiarity with Generative AI tools for content ideation and scaling.

• Advanced English

   

  Bonus points if you have:

• Familiarity with sales or lead-gen processes.
• Experience working with technical or AI products.
• Understanding of Generative AI and no-code tools for automating and streamlining workflows.
• Knowledge of growth-focused distribution.