B2C Marketing Manager

We are seeking a results-driven B2C Marketing Manager to lead all marketing efforts for our online casinos. You will be responsible for planning, executing, and optimizing multi-channel marketing strategies with a focus on user acquisition, retention, and brand visibility. This role requires both strategic thinking and hands-on execution across SEO, SMM and other digital channels.

HOW YOU WILL MAKE AN IMPACT

• Work with multiple strong brands, ensuring consistent growth and brand positioning
• Build integrated marketing funnels connecting SMM, B2C channels, email marketing, and influencer marketing
• Manage partnerships with influencers, and media personalities to amplify brand reach
• Handle partnerships and sponsorships, ensuring quality brand representation and defending brand interests in negotiations
• Work closely with the retention department to build joint conversion funnels and customer journey optimization
• Develop and manage the overall marketing strategy for all digital channels
• Oversee and coordinate the work of SMM, SEO, and content creation
• Plan and manage campaigns across social media, affiliate platforms, and email
• Monitor KPIs, user acquisition cost (CAC), LTV, and other key metrics
• Collaborate with design and content teams to maintain consistent brand messaging
• Keep up with iGaming trends, competitors, and emerging channels
   

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• 3+ years of experience in digital marketing, ideally in iGaming
• Strong understanding of SEO, SMM, performance marketing, and CRM tools
• Excellent project management and multitasking abilities
• Fluent English (written and spoken); additional languages a plus
• Strong analytical skills and data-driven decision-making mindset
• A solid understanding of the iGaming industry is essential — and experience in esports or sports betting
   

Nice to Have

• Previous experience with markets in Europe
• Understanding of responsible gaming principles and advertising compliance
• Creative thinking and a good eye for design and branding
   

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.