CRM Manager

We’re​ ​looking for​ ​a​ ​CRM Specialist to join our amazing project at Murka.

Responsibilities:
 

— Plan, build, and execute omnichannel CRM campaigns across web push, email, and SMS, tailored to different stages of the user lifecycle: Onboarding, Engagement, Re-engagement, Retention

— Manage and maintain CRM tools and platforms, ensuring accurate data and effective segmentation.

— Create visually engaging and responsive messages that align with product guidelines.

— Analyze campaign performance, interpret key metrics, and generate actionable insights to optimize CRM strategy

— Collaborate closely with cross-functional teams (Product, Design, Marketing, Analysts, BI) to ensure seamless campaign execution and alignment with overall business goals.
 

Requirements:
 

— At least 2 years of experience as a CRM Specialist within the iGaming, Social Casino, or Sweepstakes industries.

— Hands-on experience with web push, email, and SMS marketing channels.

— Proven ability to develop omnichannel CRM campaigns based on user lifecycle stages.

— Experience analyzing campaign results, drawing meaningful conclusions, and building data-driven strategies.

— Familiarity with CRM tools such as Braze, Leanplum, CleverTap, or Airship.

— Proficiency with Tableau or similar BI tools to analyze and visualize campaign data.

— Understanding of HTML email templates and best practices for design and deliverability

— Upper Intermediate English communication and presentation skills
 

Preferred Qualifications:
 

— Experience working in a fast-paced, growth-oriented environment.

— Excellent communication and teamwork skills.

— Strong organizational and time-management abilities.

Nice to have:

— Experience working with personalization and segmentation strategies in CRM tools (dynamic content, A/B testing).

— Knowledge of gamification strategies and how to apply them in CRM campaigns.

— Familiarity with mobile marketing best practices in CRM

— Basic understanding of loyalty programs or VIP segmentation strategies.

— Prior experience with customer journey mapping or lifecycle marketing automation.

— Understanding of GDPR, CAN-SPAM, and other relevant data privacy regulations impacting marketing campaigns