SEM Specialist (Entry Level)

SEM Specialist I creates, manages, optimizes, and reports advertising campaigns in ad platforms from Google, Microsoft, Meta, And others. 

RESPONSIBILITIES: 

• Manage campaigns from proposals through development, testing, execution and completion against client goals 
• Oversee and plan client advertising budgets across ad platforms, time-scheduled flights, and among programs/services/offerings 
• Keyword and audience targeting development and refinement 
• Adjust bidding strategies based on performance vs. client goals 
• Analyze performance by user searches, ad copy, targeting, placements, and other segments 
• Generate relevant and brand-guideline adherent ad copy 
• Generate and test tracking methods/tools 
• Develop effective plans to optimize conversion rates and maximize client ROAS 
• Identify niche strategies in specific verticals and consistently incorporate developing strategies into existing campaigns 
• Implement cohesive testing strategy for each element of campaigns 
• Generate accurate and informative periodic internal and external reporting 

This position requires the ability to follow processes, attention to detail, awareness, and research & problem solving skills.  Candidates must be data-driven and will be administered job-specific custom Excel testing during the interview process. 

QUALIFICATIONS & SKILLS: 

• Fluent in written and verbal English language communication 
• Knowledge of digital marketing, especially Google Ads is a plus but not required 
• Advanced Excel skills including pivot tables, vlookups, and marcros 
• Strong communication skills 
• Ability to thrive in a fast paced environment and to manage multiple campaigns and tight deadlines 
• Problem solving and analytical skills coupled with the ability to act independently across competing priorities 
• Strong acumen for applying critical thinking and analytics to formulate and test hypothesis 
• Ability to manage multiple projects/campaigns across internal teams 
• Readiness to work from 15:00 till 23:00 in order to have an optimal overlap of work hours with USA based teams.

EDUCATION & EXPERIENCE:  

• Associated Degree required, Bachelors degree preferred 
• 0-2 years of experience in digital marketing, paid social media advertising, and user analytics 

WE OFFER:

• Comfortable working place;

• Medical insurance after the trial period ending;

• Team-building activities;

• 24 paid vacation days per year;

• 5 paid sick leave days per year.