Marketing Data Analyst

We are looking for a Marketing Data Analyst to join our team. In this role, you will leverage your analytical skills to optimize traffic acquisition, improve marketing metrics, and drive company growth. You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the efficiency of marketing campaigns.

HOW YOU WILL MAKE AN IMPACT

• Analyze traffic acquisition data across multiple channels and platforms.
• Analyze the profitability of traffic acquisition under different purchasing models (CPA, RevShare, hybrid, etc.).
• Optimize traffic channels to ensure cost-effectiveness and sustainability.
• Evaluate the effectiveness of traffic sources to maximize ROI.
• Identify areas to reduce costs and improve budget allocation.
• Provide data-driven recommendations for optimizing traffic spend.
• Develop comprehensive reports to monitor marketing performance.
• Identify emerging trends and patterns to inform strategic decisions.
• Focus on improving key marketing metrics such as conversion rates, CTR, and ROI.
• Collaborate with the team to design and execute strategies for metric enhancement.
• Build and analyze conversion funnels to understand user behavior.
• Pinpoint bottlenecks and suggest improvements to increase conversions.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Proven experience (1+ years) as a Data Analyst, preferably in the iGaming industry.
• Expertise in calculating marketing KPIs such as ROI, CLV, and CAC.
• Hands-on experience with analytical tools like SQL, Power BI, Excel.
• Knowledge of Python or R for advanced data analysis is a plus.
• Basic to Intermediate English proficiency.
• Exceptional analytical and critical thinking skills with attention to detail.
• Ability to work in a fast-paced, results-driven environment.

HOW WE WILL KEEP YOU SMILING

• We offer flexible working hours and remote work setup, enabling you to plan your work around your life and not your life around work!
• We offer unlimited vacation days, and we provide sick leave of paid.
• We are ready to offer relocation support for candidates.
• A competitive compensation that values the skills and experience you bring.
• Employee referral bonus and gifts for your special days.
• Financial support in 50% for learning expenses to help you in your professional growth!
• With us, you will experience a positive atmosphere and a company culture where people are valued above all else. You'll also have the opportunity to participate in fun team-building activities.