Retention Marketing Manager Sport

PIN-UP Global is an international holding specializing in the development and implementation of advanced technologies, B2B solutions and innovative products. We provide certification and licensing of our products, providing customers and partners of the holding with high-quality and reliable solutions.

We are looking for a Marketing Manager Sport to join our team!

Requirements:

- Knowledge of the basic betting terms and mechanics;

- Experience in drafting and conducting marketing activities for player retention and return;

- Experience with client segmentation;

- Strong English skills, with the ability to write and communicate briefs and tasks;

- Knowledge of market and competitor analysis methods;

- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities;

- Analytical mindset;

- Knowledge of marketing and niche metrics: LTV, ARPU, RR, CR, GGR, NGR, etc.;

- Experience working with analytics tools: GA, Tableau, Voluum, Power BI, Google Data Studio.

Responsibilities:

- Monthly planning and compilation of marketing activities;

- Organization of promotions, raffles, and other activities to retain and return the player;

- Creation of a communication plan with players via SMS, e-mail, messengers, push and social networks;

- Calculation of predictions, analytics of held actions;

- Management of expenditure planning and reporting;

- Setting up trigger chains;

- Communication with the team to develop a general strategy;

- Analysis of the market and competitors;

- Setting tasks for the employees of cross-departments.

What are the conditions and bonuses?

🍀 An exciting and challenging job in a fast-growing product holding, the opportunity to be part of a multicultural team of top professionals in Development, Engineering and Architecture, Management, Operations, Marketing, etc;
🤝 Great working atmosphere with passionate IT experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Limassol, Warsaw, Almaty, Yerevan work with comfort and enjoy the opportunity to build a network of connections with IT professionals day by day;
🧑‍💻 Laptop & all necessary equipment for work according to the ecosystem standards;
🏖 Paid vacations, personal events days, days off;
🫖 Paid sick leave;
👨‍⚕ Medical insurance;
💵 Referral program enjoy cooperation with your colleagues and get a bonus;
📚 Educational support by our L&D team: internal and external trainings and conferences, courses on Udemy;
🦄 Multiple internal activities: online platform with newsletters, quests, gamification, and presents for collecting bonuses, PIN-UP talks club for movie and book lovers, board games cozy evenings, special office days dedicated to holidays, etc;
🎳 Company events, team buildings.