HR Manager / HR Generalist

VitaUp is a fast-growing international e-commerce brand in the premium supplements niche, operating in the US and EU markets. We work in a highly competitive space, and for us, HR is not just about processes — it’s about building a high-performance team that can win internationally.

We’re looking for an experienced HR Manager / HR Generalist who can own the full HR cycle: from recruitment and process optimization to onboarding, talent management, and company culture development. This is a role for someone with strategic thinking, speed, and the ability to read between the lines.

What you get

• Full ownership of HR processes: from recruitment to ongoing talent support.
• The opportunity to shape a team that drives the brand’s international growth.
• Fast decision-making, zero bureaucracy — we value initiative and results.
• Freedom to introduce your own HR ideas and optimize workflows.

What you’ll do

• Recruitment & Talent Acquisition: create job descriptions, publish vacancies, source candidates, conduct interviews, and prepare offers.
• HR Process Management: improve onboarding, offboarding, performance reviews, and other HR processes.
• Employee Exprtience: guide new hires into company culture and provide resources for a smooth start.
• HR Operations: handle employee relations, ensure tasks for new hires are completed on time.
• Employer Branding: contribute to building a strong employer brand in the market.
• Implementing HR analytics: tracking time-to-hire, retention rate, and channel efficiency.

You’re a great fit if you have

• 3–5+ years as an HR Manager / HR Generalist, ideally in e-commerce or IT.
• Proven track record in full-cycle recruitment (middle, senior, executive roles).
• Experience optimizing HR processes in fast-paced environments.
• Excellent communication skills, empathy, and the ability to connect with different personalities.
• Fast reaction speed, attention to detail, and the ability to juggle multiple tasks.
• Confident English (B2+).

What we offer

• Competitive salary in USD (depending on experience).
• Paid vacation, public holidays and personal day-offs.
• Remote work format and flexible schedule. The main thing is the result.
• Working with products that are among the top sellers on Amazon USA and EU.
• A space where initiative and the realization of your own ideas are always welcome and no micromanagement.

Send your CV and a brief description of your most successful HR case — from idea to result.