Product Marketing Manager (E-commerce)

About Us:

Liki24 is a marketplace of healthcare products and services.
Our mission is making health affordable and accessible for everyone.
We aim to deliver an exceptional customer experience, providing seamless access to various goods across multiple markets, enhancing customer satisfaction, and solidifying our place as a leading health and wellness marketplace.

Job Mission
We are looking for a data-driven Product Marketing Manager to build our product marketing function from the ground up and drive initiatives that directly increase Contribution Margin. You will be the change driver on our e-commerce platform, testing and scaling features that improve CR × AOV and directly impact the company’s profitability.

Key Responsibilities

• Identify, launch, and scale product marketing changes that improve Contribution Margin.
• Design and run A/B tests end-to-end: from idea and hypothesis to measuring impact and presenting results.
• Analyze products and categories for profitability, potential, and prioritization.
• Build financial models: calculate ROI, forecast the impact of changes, and create feature impact calculators.
• Collaborate with developers, designers, and analysts to manage projects without direct reporting lines.
• Conduct competitive marketing analysis: UX, pricing, positioning, and promo mechanics.
• Leverage web analytics tools (Google Analytics, Metabase, Power BI, Amplitude, PostHog) to inform decisions.

Projects You’ll Own

• Cross-sell and upsell optimization – increase average order value through smart product recommendations in the cart, on product pages, and during checkout.
• Autoship & Save – launch and scale a subscription model for recurring deliveries to boost LTV.
• Monetization-focused features – run experiments and implement high-ROI product marketing initiatives that directly improve profitability.

What We’re Looking For

• 2+ years of experience in digital marketing, product marketing, or related fields.
• Experience in web analytics and working with large datasets.
• Strong understanding of unit economics and ability to work with P&L/Contribution Margin.
• E-commerce or marketplace experience is a plus.
• Proficiency with BI/analytics tools (Metabase, Power BI, Google Analytics, Amplitude, etc.).
• English level B1+ for internal communication.
• An experimental mindset with the ability to test quickly and make data-driven decisions.

What We Offer

• A greenfield environment for experimentation within our own e-commerce platform.
• Direct impact on company financials with measurable results to showcase in your portfolio.
• Freedom to choose experiments and testing approaches.
• No bureaucracy or heavy hierarchies – full personal responsibility for outcomes.
• Opportunity to work in a global company with a strong social mission.
• Ability to transform your ideas into impactful realities.
• Chance to be part of an open-minded and innovative team.
• Exceptional opportunities for personal and professional growth.
• 20 paid vacation days, 21 paid sick leaves, and paid national holidays.
• Flexible schedule with the option to work from home.

We are making Health! If you’re excited about growth challenges, passionate about impact, and not afraid to experiment — join us!