Art Director (Brand and Visual Strategy) Amazon

We are VitaUp — a fast-growing DTC supplement brand selling on Amazon US and expanding into European markets. We offer premium-quality health and wellness products in capsules, powders, and gummies, and our brand is already competing with industry leaders like NOW, Nature Made, and Pure.
 

At VitaUp, we believe that design is not just decoration — it’s how the brand thinks, speaks, and connects. We are now looking for a mature, strategic, and hands-on Creative Lead to shape our visual identity across all touchpoints and support business growth through thoughtful, audience-oriented design.

Key Responsibilities
 

• Develop and lead the brand’s visual identity and creative direction
• Own the design execution across all assets: packaging, Amazon listings, landing pages, advertising creatives, presentations
• Translate brand positioning into visual storytelling that resonates with our audience
• Create intuitive concepts for product and campaign pages
• Ensure all design aligns with the customer journey and brand tone — from first impression to purchase
• Run A/B testing and iterate based on creative performance
• Review design assets to ensure consistency
• Propose scalable systems and frameworks for consistent brand implementation

You’re a Strong Fit If You
 

• Have 5+ years of experience in graphic design, visual branding, or art direction — ideally in DTC, e-commerce, or digital product
• Think like a strategist and execute like a designer — you understand how design affects positioning, perception, and performance
• Know how to design for audiences, not just aesthetics — your work is user-informed, conversion-driven, and aligned with real business goals
• Are fluent in tools like Figma, Adobe Illustrator, Photoshop, InDesign as well as Blender for 3D
• Are comfortable working solo and leading creative direction without needing micromanagement or step-by-step briefs
• Have a strong sense of composition, typography, color, and visual storytelling
• Communicate clearly and openly in English (intermediate+ required)

What We Offer
 

• Remote, flexible setup — work from wherever you are
• Competitive monthly compensation with performance-based bonuses
• Clear influence on brand growth and visual language
• A fast-paced, founder-led team that values smart, independent, and result-oriented thinking
• Space for creativity, new ideas, and meaningful design work
• Opportunity to grow into Head of Brand Design or build your own creative team as the brand scales

If you love designing with purpose, leading with vision, and working with a product that impacts people’s lives — we’d love to hear from you.