Web Developer (WordPress / Front-End Focus) Offline

Lotta Farms is a vertically integrated health & wellness company with a full production cycle — from cultivation to distribution. We value transparency, quality, and innovation in all aspects of our business. Our mission is to deliver top-grade cannabis products through both retail and wholesale channels. We are building a modern brand that combines expert knowledge, sustainability, and customer-centric service.

Why This Role Exists / Job Description

We are looking for a Web Developer to build and maintain a high-performance, SEO-friendly, website for Lotta Farms using a custom WordPress theme. The developer will collaborate closely with our designer and marketing team to implement UI components, page structures, microinteractions, and content logic, with a strong focus on speed, scalability, SEO, and CRM/analytics integrations. This is a key role that requires both technical proficiency and an understanding of modern cannabis digital branding.

Key Responsibilities

• Develop a custom lightweight WordPress theme (no pre-built templates).
• Use Gutenberg or lightweight Elementor to allow modular content editing.
• Ensure mobile-first responsive design and Core Web Vitals optimization.
• Implement structured URL architecture and full SEO markup control (meta, OG, schema.org).
• Connect and sync all forms with Bitrix24 CRM via Webhooks or REST API.
• Integrate Google Analytics 4, Search Console, UTM tracking, and goal monitoring.
• Implement lazy loading, WebP image formats, caching (WP Rocket or LiteSpeed), and async script handling.
• Develop Cannabis Guide (Blog + Glossary + FAQ) with schema for articles, breadcrumbs, and FAQs.
• Build components for:
  • Glossary (with search & anchor support)
  • Blog (categories, related posts, authors)
  • Deals / CTA blocks
• Add interactive elements and microanimations (e.g., hover, transitions, modal popups).
• Ensure cookie consent, age gate (21+), reCAPTCHA, and security headers.
• Maintain codebase cleanliness: remove unused plugins, optimize JS/CSS delivery.
  
   

Requirements

Must-have:

• 3+ years of experience with custom WordPress development (PHP, JS, HTML, CSS).
• Experience with Gutenberg or lightweight Elementor page builders.
• Deep knowledge of SEO best practices and schema markup (schema.org, Open Graph, XML Sitemap).
• Strong skills in performance optimization (Google PageSpeed, Lighthouse, Core Web Vitals).
• Experience integrating CRM systems (Bitrix24 preferred) using REST API or Webhooks.
• Familiarity with Google Analytics 4, GTM, and conversion tracking.
• Ability to implement accessibility, responsive UI, and secure form handling.
   

Nice-to-have:

• Experience in the cannabis or regulated industries.
• Familiarity with UX principles and microinteraction design.
• Working knowledge of Ahrefs/Semrush APIs.
• Understanding of e-commerce / WooCommerce environments.
• Basic design sensitivity to collaborate with UI/UX teams (Figma to HTML).

What We Offer

• Opportunity to work on a cutting-edge cannabis website with high design and tech standards.
• Full creative and technical freedom within a growth-focused team.
• Remote-first culture with flexible working hours.
• Performance bonuses and long-term involvement in digital expansion.
• Involvement in both technical and brand-level decisions.
   

Hiring Process

1. Resume and portfolio review (code samples or live website links preferred).
2. Initial interview with our marketing/technical team.
3. Final interview and offer.