Senior Media Buyer (Gambling, Facebook Ads)

3 years ago, we created an affiliate marketing team, which has been successfully developing to this day. It is for scaling this project that we are looking for a Middle/Senior Facebook Media Buyer (Gambling/iGaming) to join the team, who will become one of the key players in this project.

Responsibilities:

• Search for and test converting funnels and creatives
• Launch and scale campaigns in Facebook Ads (Gambling vertical)
• Test various ad angles, creatives, landers
• Use trackers, anti-detect browsers, proxies
• Optimize campaigns using performance data (CTR, CPC, CPA, ROI, EPC)
• Collaborate with designers on creatives
• Maintain reporting and meet performance KPIs

Experience:

• At least 1 year of experience working with Facebook Ads in the Gambling/iGaming vertical
• Understanding of key performance metrics: CTR, CPC, CPA, ROI, EPC
• Knowledge of Facebook moderation rules and ban-avoidance tactics
• Experience with anti-detect browsers (e.g. Dolphin, AdsPower)
• Familiarity with tracking tools and cloakers (e.g. Binom)
• Experience using spy tools (e.g. Adheart)
• Ability to analyze funnel stages: from click to deposit

Be ready to share recent campaign examples or test cases.