Experienced Lead Generation Specialist Offline

We at Cruxlab are looking for a proactive, creative, and experienced Lead Generation Specialist to join our sales team. You’ll play a key role in shaping and executing outreach strategies that bring real results. 

🔹What You’ll Be Doing:

• Build and execute multi-touch LinkedIn outreach campaigns (via multiple profiles), including crafting sequences and launching them using automation tools.
• Identify and qualify potential leads using LinkedIn, email campaigns, and other outbound channels.
• Develop and refine ICP profiles and outreach scripts, constantly testing and improving them for higher conversion.
• Run Account-Based Sales (ABS) campaigns.
• Work with CRM tools to manage, segment, and maintain lead databases with precision.
• Track replies, validate interest, and pass qualified leads to a BD Manager.
• Set up intro calls and meetings for the BD Manager.
• Collaborate closely with the Head of Sales to adapt and optimize strategy based on feedback and performance.
• Continuously analyze channel performance and propose improvements.
• Ensure natural, fluent, and non-template-like written communication with prospects (no robotic copy-paste messaging).
• Be a self-starter and creative thinker - we value initiative, experimentation, and out-of-the-box thinking.

🔷What We Expect from You:

• 2+ years of proven, hands-on experience in outbound lead generation (LinkedIn + Email), specifically within the IT services or custom software development industry.
• Experience working with LinkedIn automation tools (e.g., LinkedIn Helper, Expandi or Waalaxy, etc).
• Proven ability to develop and execute outbound campaigns from scratch.
• Deep understanding of ICP, B2B sales processes, and lead validation techniques.
• Strong written English (B2+ or higher) - we mean it. Your messages should read like a real conversation, not a robot-generated template.
• Familiarity with Sales Navigator, CRM systems, and tracking tools.
• Analytical mindset, attention to detail, and the ability to work independently.
• Ability to stay organized in a multitasking environment and handle repetitive tasks with grace.
• Experience running ABS campaigns is a major plus.

🔹We offer:

• Fully remote work – work from anywhere in the world that suits you best.
• Flexible schedule – we care about results, not clock-ins.
• Competitive compensation – base salary + performance-based bonuses.
• Professional growth – internal resources and mentorship support.
• Learning support – we can cover 50% of the cost for approved courses or training related to new technologies or professional development.
• Paid vacation, sick leave, and public holidays – we care about your well-being and work-life balance.