Head of Media Buying (Gambling/iGaming)
RichAds is a global advertising network for performance marketers. Starting three years ago under the name RichPush, we have become one of the leading traffic sources in the affiliate marketing niche.
RichAds is part of Ultralab - a community of like-minded people and an environment for birthing new projects. At Ultralab, we support creativity and entrepreneurship.
We’re now looking for a strong Head of Media Buying (Gambling/iGaming) — someone who not only knows how to drive traffic but also how to build processes, lead a team, and deliver results. We already have a team of media buyers, proven traffic sources, and readiness for scaling — now we need someone to take the lead.
Your Responsibilities:
- Lead a team of 3–5 media buyers (with potential to grow): from hiring and onboarding to daily motivation and performance reviews.
- Build and optimize the team’s workflow: processes, KPIs, quality control, and performance tracking.
- Oversee the launch and scaling of ad campaigns (mainly Facebook Ads, but we’re open to new channels).
- Analyze and optimize funnel performance to increase ROI.
- Manage communication with affiliate managers, account providers, trackers, anti-detect tools, and other key partners.
- Take full ownership of results: budget, profit, and team efficiency.
What We’re Looking For:
- 2+ years of experience as a Team Lead or Head of Media Buying in the Gambling/iGaming vertical.
- Proven successful cases and readiness to present them.
- Deep understanding of the media buying funnel and processes from A to Z.
- Strong hands-on experience with Facebook Ads. Knowledge of other channels (Google, TikTok, push, native, etc.) is a plus.
- Solid understanding of GEOs: CIS, Tier-1, LATAM, Asia, Europe, with a focus on Russian-speaking audiences.
- Process- and team-building skills: hiring, onboarding, metrics, and scripting.
- Experience working with trackers, spy tools, proxies, and anti-detects.
- Ability to work independently, make decisions, and take ownership.
If you’re ready to grow with us — join the team!