PR Manager
Job Brief
We are looking for a skilled and proactive PR Manager to lead Paybis’s public relations strategy and elevate our brand presence within the crypto and fintech industries. In this role, you will build strong media relationships, secure impactful media placements, and manage executive visibility through speaking engagements and podcasts. You will play a key role in shaping Paybis’s narrative and reputation as a market leader. If you are passionate about storytelling and thrive in a fast-paced environment, we want to hear from you.
Key Responsibilities
- Develop and implement a comprehensive PR plan aligned with Paybis’s growth strategy, brand vision, and news cycle.
- Build and maintain relationships with Tier 1 and Tier 2 journalists, editors, podcast hosts, and event organizers in crypto, fintech, tech, and mainstream business media.
- Pitch compelling story ideas and breaking news to secure high-quality media coverage in top publications.
- Create and manage media materials, including press releases, executive quotes, messaging frameworks, and talking points.
- Identify and secure speaking, podcast, webinar, and fireside chat opportunities for Paybis executives at industry-leading events.
- Prepare speaker submissions, briefing documents, and assist executives in preparation for public appearances.
- Support product launches, company milestones, and strategic initiatives with tailored PR campaigns.
- Monitor brand sentiment and media coverage; manage communication responses during potential issues or crises.
- Oversee relationships with PR agencies and external consultants, ensuring accountability and alignment with KPIs.
- Track and report on PR performance metrics such as earned media volume, share of voice, backlinks, and executive visibility.
Requirements
- Minimum 4 years’ experience in PR or communications, with at least 2 years in crypto, Web3, or fintech sectors.
- Proven success securing media coverage in top-tier publications such as Bloomberg, Forbes, CoinDesk, Financial Times, or TechCrunch.
- Strong existing relationships with journalists and editors in crypto and fintech industries.
- Demonstrated experience managing executive-level speaking and podcast opportunities.
- Exceptional written and verbal communication skills with strong storytelling ability.
- Experience managing PR budgets, agencies, and reporting processes.
- Self-starter with the ability to work independently and thrive in a fast-growing, dynamic environment.
- Bonus: Experience in content marketing or investor relations communications.
Soft Skills
- Excellent networking and relationship-building skills with media professionals and industry stakeholders.
- Strategic thinker capable of aligning PR initiatives with business goals and evolving market trends.
- Strong organizational skills and ability to manage multiple projects and deadlines.
- High level of professionalism, discretion, and crisis communication expertise.
- Collaborative mindset, working effectively with cross-functional teams and external partners.
Success Metrics
- Number and quality of Tier 1 and Tier 2 media placements secured quarterly.
- Volume and impact of executive speaking and podcast engagements.
- Positive brand sentiment and increased share of voice versus competitors.
- Growth in backlinks and domain authority from PR activities.
- Effective crisis and reputation management outcomes.
What We Offer
- Competitive salary range of €3,500 - €5,000 gross, plus performance-based bonuses.
- Medical insurance to support your health and well-being.
- Education budget for professional growth and continuous learning.
- Opportunity to work with a dynamic, innovative team in the fast-growing fintech and crypto space.
Flexible working arrangements including remote work with occasional travel.
If you are ready to shape the public narrative of a leading fintech company and make a measurable impact in crypto PR, apply now to join Paybis!