Head of CRM/Retention - Gambling

We’re on the lookout for a results-driven Head of CRM to lead customer engagement strategies, optimize retention, and maximize LTV across all touchpoints. If you're passionate about data, automation, and player journeys — and ready to take full ownership of CRM performance — we’d love to hear from you!

 

Responsibilities:

  • Build and manage a dynamic CRM department, including a team to launch complex campaigns, a CRM technical manager, a copywriter, and a designer.
  • Launch the planning and management process for campaigns, turning your ideas into reality!
  • Reactivate and segment customers to ensure everyone gets exactly what they need.
  • Implement and develop customer communication channels: email, in-app, and web-push. Your messages should be heard!
  • Develop and implement retention and reactivation strategies for multilingual products across different countries. A global audience is waiting!
  • Create reports on key business metrics, so everyone can see your successes.
  • Manage both external and internal processes within the retention department. We love order and organization!
  • Plan, launch, and analyze promotions and automated communication flows. Your campaigns will be a hit!
  • Support and improve the CRM department’s automated processes, ensuring everything runs like clockwork.
  • Develop product requirements to make our product even better.
  • Manage the budget and find optimal solutions.

 

Requirements:

  • At least 4 years of experience in a leadership role in CRM, Retention, or Loyalty. You know how to work with customers!
  • Knowledge of CRM and CDP tools such as Customer.io, Salesforce, and Hubspot. Tools are your best friends!
  • Strong analytical skills and experience creating reports on key business metrics. Data is your passion!
  • Experience with BI tools like PowerBI. You love numbers and analyzing them!
  • Experience in developing and implementing KPI motivation systems. You know how to inspire your team!
  • Project management and team leadership skills to guide everyone toward a common goal.
  • English proficiency of at least B2. Ready to communicate with an international audience!

 

Why Join Us:

  • Competitive salary and performance-based incentives.
  • Opportunity to work with a dynamic team in a fast-growing industry.
  • Exciting challenges and opportunities for professional growth and advancement.
  • Fun and vibrant work environment with regular team events and perks.
  • The opportunity to attend professional events and conferences.

 

Join our team and contribute to creating a unique experience for our customers!


 

Published 6 June
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