Content/Community Manager Offline

About Flickplay

Flickplay is pioneering the next wave of location-based entertainment, bridging digital and real-world play through a map-based, multi-IP-enabled platform. Flickplay empowers fans to collect game-ready characters that unlock third-party digital and IRL experiences. By blending mixed-reality commerce, social engagement, and loyalty-driven rewards, Flickplay creates an open ecosystem where characters from top-tier IPs— including Bandai Namco, Disney, and Warner Bros seamlessly move across games, community platforms, loyalty programs, and real-world activations, turning fans’ everyday experiences into portals for next-generation entertainment.
 

🔥 What You’ll Do:

• App Engagement Strategy
  • Own and execute the in-app content calendar in alignment with IP drops, product features, and seasonal campaigns.
  • Collaborate with the product and creative teams to surface features, digital collectibles, and UGC that keep users coming back.
  • Launch creative in-app moments (e.g., streaks, challenges, content spotlights) to boost DAU and session time.
• Push Notification & Messaging
  • Design and implement a push notification strategy that drives excitement and return visits without fatigue.
  • Create copy for segmented push campaigns based on user behavior, time zone, and collection interest.
  • Continuously A/B test timing, tone, and format to optimize open and conversion rates.
• Email Marketing & Lifecycle
  • Develop email flows using Klaviyo (welcome series, drop alerts, re-engagement, win-backs).
  • Write and design high-performing emails that tell compelling stories about our latest IP activations and community content.
  • Report on performance and iterate on content and timing to improve engagement metrics.
• Community Activation
  • Drive user conversations around app features, challenges, and new characters/IPs on social and in-app feeds.
  • Surface top community creations and spotlight active users to build a culture of participation.
  • Partner with the support team to route community feedback into product improvements and content ideas.
     

✨ What You Bring:

• 2 years experience in content strategy, CRM, lifecycle marketing, or community management (experience with mobile apps preferred).
• Familiarity with platforms like Klaviyo, OneSignal, or Braze.
• Strong copywriting and storytelling skills, with a sharp eye for tone and timing.
• Ability to analyze content performance and pivot strategies based on data insights.
• Passion for fandoms, digital culture, and interactive storytelling.
   

🎯 KPIs You’ll Own:

• Push notification open and engagement rates
• Email campaign CTRs and conversions
• Weekly active users (WAU), retention metrics, UGC participation
• Community sentiment and response time