Brand and Visual Designer (Mid-Senior)

Craft the look, feel, and soul of a bold culinary SaaS product used by professional chefs worldwide.

We’re searching for a brilliant brand and visual designer to help reimagine the identity of a product we're taking it to the world, turning it into something unforgettable.

You’ll own the brand’s creative direction across product, marketing, motion, and illustration. From logo and iconography to animation and website art direction, you’ll define how our brand feels—and make chefs fall in love before they even sign in.

✨ Think: clean, bold, chef-smart, emotionally expressive.
🧭 Our UX designer handles structure—you bring the delight.

🎯 Your Mission

• Invent and evolve our brand identity: logo, typography, color, visual DNA
• Create an original icon and illustration style with personality and consistency
• Build motion and animation assets that elevate product feel (onboarding, success, loaders)
• Co-lead the marketing site art direction — storytelling visuals, motion concepts, section ideas
• Design presentation decks, social visuals, onboarding illustrations

• Collaborate closely with our product designer to bring branded emotion into interface moments

   

🧠 You Might Be the One If...

• You think in style, shape, and rhythm—not just pixels
• You’ve helped build or a brand identity system across digital surfaces
• You’re energized by visual storytelling: animations, metaphors, visual tone
• You’re fluent in Figma, Illustrator—and not afraid to explore new tools
• You care deeply about emotional impact, brand differentiation, and chef-smart design

• You want to own the brand vision—not just “apply” it

   

🧡 Why You’ll Love This Role

• Design-led founder, product-focused team, friendly UX partner
• Rebranding a proven 20-year SaaS tool into a chef-first, design-driven experience
• Real users. Real value. Real emotional payoff when you get it right.

• Flexible hours, async work, no fluff—just good people and great design

   

🧑‍🍳 Bonus Points

• Motion/animation instincts
• Illustration style that’s bold, clever, minimal, or full of soul
• Experience designing brand systems that can flex across UI, marketing, and social

There's currently lots of research to come up to speed with. We imagine an initial chunk of work, then are hopeful for a long-term relationship, evolving the brand into the future.