SEO Outreach Specialist (Media)
About us:
PRNEWS.IO is a global content marketing platform that connects brands with media outlets around the world. Headquartered in Northern Europe, we empower international brands to gain media exposure while helping news publishers monetize their content. Our clients are located all over the world, including Europe, the US, and Asia, with a growing strategic focus on expanding our presence and market share in the United States.
At PRNEWS.IO, you'll join a dynamic, international team that thrives in a fast-paced environment and shares a passion for global communication. We operate based on four core values: ambition, innovation, credibility, and cooperation. And we believe in aligning our work with purpose. These values define who we are and who we strive to become.
About the Role:
We’re looking for a proactive and detail-oriented Media Outreach Specialist to join our team. In this role, you’ll work at the intersection of media, SEO, and digital communications while optimizing our outreach workflows, scaling distribution processes, and expanding our media partnerships globally.
This is a great opportunity for someone who understands the media landscape, has hands-on SEO experience, and enjoys working with data, tools, and automation to drive measurable impact.
Key Responsibilities:
- Streamlining and automating the process of collecting and managing media databases
- Identifying relevant web resources and researching them using key SEO metrics (DR, traffic, topical relevance)
- Building targeted contact lists and launching efficient outreach campaigns
- Optimizing communication workflows with publishers and media partners
- Scaling outreach efforts using automation tools
Monitoring campaign effectiveness and continuously improving performance
Requirements:
- Experience with Ahrefs or Serpstat;
- Familiarity with Screaming Frog or Netpeak Spider/Checker
- Understanding of technical and content audits (a plus)
- Experience with CMS platforms and AI tools
- Ability to analyze backlink profiles and competitor link strategies
- Proficiency in building contact databases and executing email campaigns
- English at B1+ level and strong writing skills
- Hands-on experience with Gmass, Snov, or similar email tools (a plus)
Confident use of Google Sheets, including formulas and text functions
We offer:
- Remote work possibilities
- Competitive compensation
- A collaborative international team with diverse backgrounds
- Clear growth paths and unique career opportunities
- Paid vacations