Launch and grow Beehiiv email newsletter for B2B SaaS

We are a company specializing in communication solutions, with a focus on  multi-number shared inbox and CRM integrations. Our goal is to launch an email newsletter on Beehiiv, a platform known for its growth-oriented features, to engage audiences and expand reach. The newsletter will repurpose content from two main sources: our company blog and a LinkedIn newsletter. This approach aims to leverage existing assets for audience growth, aligning with Beehiiv’s capabilities.

The freelancer must be autonomous in adapting these sources, ensuring the content fits Beehiiv’s format and engages the target audience. This involves summarizing blog posts, extracting key insights from LinkedIn, and transforming campaign data into engaging stories, aligning with best practices for email newsletters.

Freelancer Qualifications and Skills
The project requires a freelancer with:

Deep Knowledge of Beehiiv: Experience in setting up accounts, designing newsletters, and leveraging growth features like referral programs and cross-promotions. Proficiency with Beehiiv’s tools is essential.
Content Repurposing Expertise: Ability to adapt blog posts, LinkedIn content, and marketing materials into newsletter formats, ensuring relevance and engagement. This includes understanding audience preferences and tailoring content for email delivery.
Audience Growth Strategies: Skills in SEO, social media promotion, and email marketing, using Beehiiv’s built-in tools like one-click subscription features and cross-promotions with other newsletters.
Autonomy and Communication: The freelancer must work independently, delivering results with minimal supervision, and provide clear monthly reports on metrics like subscriber growth, open rates, and click-through rates.
A portfolio of similar projects, preferably in tech or marketing, is required to demonstrate these skills and ensure the freelancer can meet our expectations.

Project Scope and Deliverables
The scope includes:

Setup and Configuration: Launching a Beehiiv account with our branding, including design elements like logos and color schemes, using Beehiiv’s no-code editing tools.
Newsletter Creation: Producing and sending at least 12 newsletters over 3 months, repurposing content from the identified sources. This involves a mix of technical updates, thought leadership, and marketing highlights, ensuring variety and engagement.
Growth Strategies: Implementing audience growth tactics, such as promoting the newsletter on social media, using Beehiiv’s referral program, and exploring cross-promotions with other Beehiiv newsletters.
Reporting: Providing monthly reports on key metrics, including subscriber numbers, open rates, click-through rates, and engagement levels, to track growth and adjust strategies as needed.
This scope ensures a comprehensive launch and growth phase, with potential for ongoing collaboration based on results.

Application Process
Freelancers should submit:

A cover letter detailing their experience with Beehiiv and newsletter growth, highlighting relevant projects.
A portfolio of similar work, preferably in tech or marketing, to demonstrate skills.
A brief strategy outline for repurposing content and growing the audience, showing their approach to autonomy and growth.