Retention Manager Offline
CEX.IO is looking for a Retention Manager to take charge of internal user communications and build a holistic multi-channel communication system, where each channel complements the others to maximize engagement and business impact.
You will execute data-driven, personalized communication strategies across multiple channels, including email, push notifications, in-app messages, and website notifications (notification center).
Responsibilities:
- Develop and implement a multi-channel communication strategy, ensuring seamless integration between channels.
- Manage and optimize email marketing, push notifications, in-app and on-site messages, and notifications to improve user engagement.
- Design and execute triggered and manual communication campaigns that drive retention, upsells, and cross-sells.
- Continuously analyze the user base and behavioral patterns, segment users, and optimize messaging for each cohort.
- Identify opportunities to convert less valuable users into high-value customers through targeted communication.
- Conduct A/B testing and data-driven experiments to refine messaging and improve key metrics.
- Monitor and optimize performance across retention growth, service usage intensity, and segment development to maximize business impact.
- Work closely with product, marketing, and analytics teams to refine messaging strategies.
- Provide in-depth performance reports and recommendations based on user behavior analysis.
Requirements:
- 2+ years of experience in CRM marketing, product communication, retention, or marketing automation.
- Proven experience in building multi-channel communication strategies that drive retention and revenue growth.
- Strong knowledge of email marketing, push notifications, and in-app and on-site messaging.
- Experience working with marketing automation platforms (Customer.io, SendGrid, Mailchimp, Stripo, etc.).
- Expertise in user segmentation, personalization, and behavioral analytics.
- Experience setting up automated trigger-based communication flows.
- Strong analytical mindset with proficiency in Google Analytics and BI platforms. Experience with SQL queries is a plus.
- English proficiency (B1+ level) for communication and content creation.
- Bonus: Experience in FinTech, Crypto, or e-commerce.
What We Offer:
- Work in a global crypto fintech company with licenses in 30+ countries.
- The opportunity to build a full-scale communication system with a massive user base.
- Access to cutting-edge marketing tools and automation platforms.
- Competitive salary.
- Remote or hybrid work format is possible.
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$1500-3000
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