Retention Manager Offline

CEX.IO is looking for a Retention Manager to take charge of internal user communications and build a holistic multi-channel communication system, where each channel complements the others to maximize engagement and business impact.


You will execute data-driven, personalized communication strategies across multiple channels, including email, push notifications, in-app messages, and website notifications (notification center).

 

Responsibilities:

  • Develop and implement a multi-channel communication strategy, ensuring seamless integration between channels.
  • Manage and optimize email marketing, push notifications, in-app and on-site messages, and notifications to improve user engagement.
  • Design and execute triggered and manual communication campaigns that drive retention, upsells, and cross-sells.
  • Continuously analyze the user base and behavioral patterns, segment users, and optimize messaging for each cohort.
  • Identify opportunities to convert less valuable users into high-value customers through targeted communication.
  • Conduct A/B testing and data-driven experiments to refine messaging and improve key metrics.
  • Monitor and optimize performance across retention growth, service usage intensity, and segment development to maximize business impact.
  • Work closely with product, marketing, and analytics teams to refine messaging strategies.
  • Provide in-depth performance reports and recommendations based on user behavior analysis.

 

Requirements:

  • 2+ years of experience in CRM marketing, product communication, retention, or marketing automation.
  • Proven experience in building multi-channel communication strategies that drive retention and revenue growth.
  • Strong knowledge of email marketing, push notifications, and in-app and on-site messaging.
  • Experience working with marketing automation platforms (Customer.io, SendGrid, Mailchimp, Stripo, etc.).
  • Expertise in user segmentation, personalization, and behavioral analytics.
  • Experience setting up automated trigger-based communication flows.
  • Strong analytical mindset with proficiency in Google Analytics and BI platforms. Experience with SQL queries is a plus.
  • English proficiency (B1+ level) for communication and content creation.
  • Bonus: Experience in FinTech, Crypto, or e-commerce.

 

What We Offer:

  • Work in a global crypto fintech company with licenses in 30+ countries.
  • The opportunity to build a full-scale communication system with a massive user base.
  • Access to cutting-edge marketing tools and automation platforms.
  • Competitive salary.
  • Remote or hybrid work format is possible.

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