CEX.IO

CEX.IO is looking for a Retention Manager to take charge of internal user communications and build a holistic multi-channel communication system, where each channel complements others to maximize engagement and business impact.

This role involves working with 15 million existing users of the platform, identifying opportunities to convert lower-value cohorts into higher-value ones, and playing a key role in upselling, cross-selling, and retention strategies. The ideal candidate will be responsible for organizing, automating, launching, monitoring, and analyzing both manual and automated campaigns aimed at driving retention, increasing service usage intensity, and developing high-value user segments—ultimately contributing to overall business efficiency and revenue growth.

You will execute data-driven, personalized communication strategies across multiple channels, including email, push notifications, in-app messages, and website notifications (notification center).

Key Responsibilities:

• Develop and implement a multi-channel communication strategy, ensuring seamless integration between channels.
• Manage and optimize email marketing, push notifications, in-app and on-site messages and notifications to improve user engagement.
• Design and execute triggered and manual communication campaigns that drive retention, upsells, and cross-sells.
• Continuously analyze the user base and behavioral patterns, segment users, and optimize messaging for each cohort.
• Identify opportunities to convert less valuable users into high-value customers through targeted communication.
• Conduct A/B testing and data-driven experiments to refine messaging and improve key metrics.
• Monitor and optimize performance across retention growth, service usage intensity, and segment development to maximize business impact.
• Work closely with product, marketing, and analytics teams to refine messaging strategies.
• Provide in-depth performance reports and recommendations based on user behavior analysis.
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What We’re Looking For:●

• 2+ years of experience in CRM marketing, product communication, retention or marketing automation.
• Proven experience in building multi-channel communication strategies that drive retention and revenue growth.
• Strong knowledge of email marketing, push notifications, in-app, and on-site messaging.
• Experience working with marketing automation platforms (Customer.io, SendGrid, Mailchimp, Stripo etc.).
• Expertise in user segmentation, personalization, and behavioral analytics.
• Experience in setting up automated trigger-based communication flows.
• Strong analytical mindset with proficiency in Google Analytics, BI platforms.
• Experience with SQL queries is a plus.
• English proficiency (B1+ level) for communication and content creation.
• Bonus: Experience in FinTech, Crypto, or e-commerce.

CEX.IO is looking for an affiliate manager that will act as the crucial link between the business and our affiliate partners, ensuring a smooth and mutually beneficial relationship. 

Requirements:

• Work experience in crypto/fintech/gambling/gaming — from 2+ years;
• Understanding of Internet industry, various sources of traffic and online marketing;
• Excellent communicative skills;
• Knowledge of the markets of US, EU, Asia, Middle East, Latin America — is a plus;
• Good analytics and tracking skills;
• Upper-intermediate English;
• Ability to analyze advertising companies;
• Understanding of different payment models specificity, types of traffic and parameters of sales funnel alignment;
• Work experience with affiliate networks on different payment models (Revshare, CPA particularly);
• Network of potential affiliates or strong understanding of effective strategies for quickly sourcing affiliates in the fintech/crypto.

Responsibilities:

• Sourcing and onboarding new affiliate partners;
• Communicating with affiliate partners to answer questions and resolve issues with their accounts;
• Evaluating the performance of affiliate partners by reviewing reports, interview notes, and other documentation;
• Reviewing content on affiliate websites to ensure it is relevant and appropriate for the brand or product being promoted;
• Negotiating contracts with new affiliates or renewing existing agreements with existing partners;
• Monitoring affiliate websites for fraudulent activity or policy violations such as spamming or publishing confidential information.

We are seeking a highly skilled and experienced Product Manager to lead the development of our wallet products at CEX.IO. This role is ideal for someone with a strong understanding of user interfaces and hands-on experience in the cryptocurrency space. You will play a pivotal role in shaping the future of our wallet solutions, ensuring a seamless, secure, and user friendly experience for our customers.

Requirements:

• 3+ years of Product Management experience in the FinTech or Crypto industry.
• Expertise in payments, on-ramp and off-ramp services, and other related sub-verticals across both web and mobile platforms.
• Strong analytical mindset with hands-on experience in A/B testing and data-driven decision-making.
• Proficient in backlog management and feature prioritization.
• Strong knowledge and understanding of user interfaces
• Experience with cryptocurrencies and understanding of the technology
• Excellent communication and stakeholder management skills.
• Ability to thrive in a fast-paced, dynamic environment.
• English proficiency: Upper-Intermediate (B2 or equivalent).

Nice to have:

• Knowledge of investment products

Responsibilities:

• Define and drive the vision, roadmap, and execution of products for purchasing, storing, and using cryptocurrencies, overseeing the full cycle of service development while ensuring alignment with company goals.
• Enhance wallet usability, onboarding including investing services, and retention by analyzing user feedback and behavior.
• Collaborate with cross-functional teams (engineering, PMs, design, marketing, legal).
• Track and analyze product metrics to support data-driven decisions.
• Work with key stakeholders to ensure product strategy aligns with business objectives and customer needs.
• Stay updated on industry trends and emerging technologies.