Digital Marketing Specialist (PPC) to $3000
FXGT is a leading online trading platform offering forex, CFDs, and crypto trading with advanced technology and competitive conditions. We provide a dynamic and innovative environment for professionals looking to grow in the financial markets industry.
As we are expanding, we are looking to hire a Digital Marketing Specialist to join our successful and dynamic team. Could this be you? If you enjoy working in a fast-paced environment and being a member of a goal-oriented team, then you are fit for the role! Be the first applicant and apply today!
Job Responsibilities
- Design digital media campaigns aligned with business goals and objectives
- Launching and optimizing PPC & SEM campaigns
- Suggest and develop new campaigns across multiple channels
- Assist in empowering the company's voice through social media communication, campaigns, media buys and influencer initiatives
- Identify and test new marketing channels to meet or exceed established targets.
- Setting measurable goals for campaigns, measuring, analysing and presenting ROI and KPI performance
- Own and develop a cohesive, full-funnel and results-oriented digital campaigns strategy across different channels
- Develop test plans to continually test and refine campaigns
- Ensuring campaigns are delivered on time and within budget
- Collaborate with all marketing members to ensure the digital marketing is in line with the overall marketing strategy
- Report on competitor marketing and market trends to better optimize channels
- Experiment and implement new growth strategies to boost customer acquisition and retention
- Coordinate the creation of digital content (videos, articles and press releases)
- Capture and analyse the appropriate data/metrics and insights to measure the success and optimise campaigns
- Report on campaign performance weekly and monthly to the team lead, gain insights, analyse trends, and identify opportunities for improvement.
Job Requirements
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
- 3+ years experience in digital marketing or paid search, preferably in the financial industry
- Experience setting up and optimizing paid search campaigns to meet campaign objectives (Google Ads - Search, Display, Video, App, Remarketing, and Paid Social - FB for Business, LinkedIn etc.)
- Experience working in analytical, data-driven environments, and the ability to understand and extract audience insights from a variety of tools and data sets (Google Analytics, MixPanel, and similar data analytics platforms)
- Advanced knowledge of Google Analytics, Google Tag Manager and advanced user acquisition strategies (tROAS, etc)
- Hands-on experience setting up tracking of campaigns
Employee Benefits & Perks
- Attractive remuneration package
- Discretionary bonus based on company's and personal performance
- Referral Bonus for helping us grow with great talent
- Yearly Training Budget – Udemy membership per department
- Ongoing Training Opportunities for professional and personal development
- Flexible Working Hours (between 08:00 and 18:00)
Up to 25 days holidays per year
Please note that due to the high volumes of applications received only shortlisted applicants will be responded to.