PR manager
Dedicated to delivering exceptional gaming experiences, our client is a renowned international company based in Prague, Czech Republic. With a perfected formula for unique and story-driven slot games, they are a globally recognized brand focused on developing player-centered games with stunning visuals. Their passion for online entertainment has won them numerous industry awards. By combining the most creative and hard-working sets of international teams, the company is working toward its goal - being the world's most prominent slot game provider.
Position overview:
As a PR Manager, your role will involve developing and embodying an eccentric and memorable PR persona that aligns with the brand's identity and appeals to the iGaming audience. You will act as the primary spokesperson for the brand in media interactions, events, and online platforms. It will be essential to create and maintain a consistent and engaging personal brand that enhances the overall brand image. Additionally, you will be responsible for pitching creative story ideas to journalists, securing media coverage in top-tier publications and gaming blogs, and handling media inquiries with flair, using humor and charm to create memorable press interactions.
Required skills:
- Proven experience in PR, communications, or marketing within the iGaming industry (or a similarly fast-paced, entertainment-driven sector).
- A larger-than-life personality with a flair for the dramatic and eccentric.
- Excellent communication and presentation skills, with the ability to engage audiences in a humorous, creative way.
- Strong media relations skills, with existing connections in the gaming, tech, and entertainment sectors being a plus.
- Proficiency in social media, including the ability to create content that goes viral.
- Strong project management skills and the ability to juggle multiple high-profile campaigns at once.
- Comfort with public speaking, interviews, and being the "face" of a brand.
Responsibilities:
- Develop and execute a wacky and memorable PR image that aligns with the brand’s identity and engages the iGaming audience.
- Serve as the brand’s primary spokesperson in media interactions, events, and online platforms.
- Pitch creative story ideas to journalists and secure media coverage in leading publications and gaming blogs.
- Handle media inquiries with grace, using humor and charm to create memorable press interactions.
- Develop quirky viral content (blogs, videos, social media posts) that showcase the brand’s eccentricity and engage the gaming community.
- Write and publish entertaining press releases, newsletters, and blog posts with a unique, humorous tone.
- Use your charm and creativity to navigate any negative press or PR crises, defusing the situation with humor and transparency.
- Develop strategic responses that protect the brand's reputation while maintaining its playful image.
- Plan and execute unusual, memorable PR stunts, events, and product launches that will get people talking.
- Attend gaming conferences, conventions, and trade shows to promote the brand and create buzz with engaging, eccentric promotional events.