Chief Marketing Officer

About FXCI
FXCI is an innovative prop trading company that empowers traders with capital and cutting-edge technology to scale their results. We are dedicated to providing comprehensive support at every stage of the trading journey, helping our traders succeed.

What we’re looking for:
We’re looking for a strategic, growth-oriented leader with a deep understanding of marketing, scaling, and building strong customer acquisition strategies. As CMO, you will drive the marketing strategy and growth initiatives while collaborating with cross-functional teams to meet ambitious business goals.

• Proven experience in a senior marketing role such as CMO or Growth Manager within PropTech, FinTech, or related industries.
• Expertise in developing and executing comprehensive marketing strategies that align with business goals and objectives.
• Strong knowledge of all key digital marketing channels, including SEO, PPC (Google Ads, Facebook Ads), content marketing, email marketing, and social media (LinkedIn, Twitter, YouTube, Discord).
• Experience in building and scaling media buying teams, managing traffic acquisition processes.
• Track record of developing UGC strategies from the ground up, driving user-generated content and brand ambassador programs.
• Experience in affiliate and referral program creation and implementation, with a strong focus on monetizing partnerships.
• Skilled in growing and managing Discord communities and engaging audiences through emerging platforms.
• Ability to collaborate effectively with data analysts to interpret data, identify trends, and leverage insights to drive decision-making.
• Analytical mindset with a data-driven approach, using metrics to make informed decisions, optimize marketing budget, and maximize ROI.
• Proven ability to manage, motivate, and build a high-performing marketing team.
• Focus on achieving key performance indicators (KPIs), improving LTV, and scaling marketing efforts to increase leads, conversions, and revenue.
• Strong communication and interpersonal skills, with experience working with both internal and external stakeholders.
• English proficiency: Upper Intermediate +.

What you will do:

• Develop and execute the company’s overarching marketing strategy.
• Analyze market trends, competitors, and user behavior to create impactful marketing campaigns.
• Oversee and manage key marketing channels, including SEO, PPC, content, email marketing, social media, and Discord.
• Build and scale the media buying team, optimizing traffic acquisition processes.
• Lead and mentor the marketing team, fostering a culture of growth and professional development.
• Optimize the marketing budget and measure the effectiveness of campaigns to maximize ROI.
• Elevate the brand, increasing recognition and awareness across the industry.
• Drive the achievement of key KPIs focused on growing traffic, leads, conversions, and overall marketing performance.
• Manage and grow the Discord community as part of our broader marketing ecosystem.
• Launch and scale the UGC initiative, building a strategy for user-generated content and an ambassador program.
• Develop and implement a successful affiliate program to drive growth and partnerships.

What we offer:

• 💰 Competitive compensation package.
• 🌍 Flexible work schedule and remote-first environment.
• 📊 Access to advanced analytics and data-driven insights.
• 📚 Continuous learning and professional growth opportunities in the financial and trading sectors.
• 🤝 A dynamic, supportive team with fast decision-making processes.
• 🚀 The opportunity to build and scale innovative projects within a high-growth company.