Growth Monetization Manager Web (Health/Fitness)

Our Development Team is excited to welcome a new colleague - an experienced Growth Monetization Manager Web

Challenges:

• Analyze user behavior and needs to identify opportunities for optimizing the website’s buying funnel.
• Develop and test hypotheses to improve website conversion rates and ARPU through funnel and monetization strategy optimization.
• Work closely with user acquisition and creative teams to design and implement tailored end-to-end buying funnels for different audiences and traffic sources.
• Plan, execute, and evaluate A/B tests on website buying funnels to validate hypotheses, gather user feedback, and refine strategies.
• Collaborate cross-functionally with designers, engineers, analysts, and content creators to enhance the user experience and streamline buying funnels.

Professional Qualities:

• Proven expertise in conversion rate optimization, specifically increasing purchases.
• Strong background in user research, with deep knowledge of UX, CRO principles, and A/B testing methodologies.
• 3+ years of experience in digital marketing, growth, or product marketing within IT product companies (Web, Mobile, CRM), targeting foreign markets.
• Experience with B2C products, preferably subscription-based.
• Proficiency in analytics tools such as Google Analytics, Tableau, Amplitude, etc.
• Ability to set clear tasks for technical teams, with a strong understanding of use cases and user stories.
• Familiarity with different monetization models.
• English proficiency at Upper-Intermediate level or higher.

Nice to Have:

• Experience working with mobile applications.
• Background in subscription-based business models.
• Familiarity with Midjourney or other AI-driven content creation tools.
• Copywriting skills.