Lead CRM Manager (iGaming)
About the Role
We are looking for a Lead CRM Manager to own and drive our multi-channel customer communication and promotion strategies across email, SMS, push notifications, and other direct marketing channels. This role is crucial for enhancing player engagement, improving retention, and supporting revenue growth within our fast-paced iGaming environment.
The ideal candidate will be both strategic and hands-on, with strong experience in CRM systems, lifecycle marketing, segmentation, and bonus/promotion management. You will also have the opportunity to lead and mentor a small team as we scale.
Key Responsibilities
- Plan, execute, and optimize CRM campaigns across email, SMS, push notifications, and other direct channels.
- Design and implement personalized customer journeys using automation tools such as Customer.io, OneSignal, or similar platforms.
- Manage and improve bonus and promotion strategies to boost engagement and player value while keeping costs efficient.
- Monitor and report on campaign performance using key CRM metrics such as retention rate, churn, open/click rates, and ARPU.
- Continuously run A/B tests to optimize messaging, timing, and offer structure.
- Own CRM calendar and ensure timely delivery of campaigns aligned with product and marketing plans.
- Maintain and refine customer segmentation and behavioral targeting strategies.
- Collaborate closely with data, marketing, and product teams to ensure a unified customer experience.
- Identify and implement lifecycle marketing opportunities, loyalty initiatives, and reactivation flows.
- Stay current with industry trends and tech to bring fresh, innovative ideas into our CRM efforts.
Provide guidance or leadership to a small team (1-3 people), if needed, while staying deeply involved in day-to-day execution.
Requirements
- 4+ years of experience in CRM, retention marketing, or lifecycle marketing within iGaming.
- Strong knowledge of Customer.io or similar CRM platforms (Optimove, OneSignal, etc.).
- Proven experience managing retention campaigns via email, WhatsApp, Telegram, push notifications, and in-app messaging.
- Deep understanding of Email marketing, technical aspects of the setup.
- Expertise in customer segmentation, automation, and behavioral targeting.
- Solid understanding of bonus structures, loyalty programs, and player incentives.
- Experience working with cross-functional teams, including data, product, and marketing.
- Analytical mindset with proficiency in A/B testing, campaign tracking, and performance optimization.
- Background in data-driven CRM strategies with a focus on personalization and automation.
Ability to work in a fast-paced, high-growth environment with a proactive and hands-on approach.
Location
Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Interview Process
After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
- Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
Final Interview (60 minutes)
What We Offer
Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.
Excited about the opportunity? Apply today!