WinLux

We are seeking an experienced User Acquisition Manager who will design, implement, and optimize end-to-end digital acquisition campaigns. You will be tasked to work with a dynamic online gaming operator with a unique advantage - a clean, compliant working environment on Facebook that maximizes ad performance.

You’ll work on ad creation, landing page optimization, and progressive web application (PWA) enhancements. Collaborating closely with creative, development, and marketing teams, your efforts will be pivotal in driving user growth and engagement solely through Facebook advertising channels.

Key Responsibilities

Strategic Planning & Execution: 

• Develop and implement comprehensive user acquisition strategies from the ground up.
• Establish effective processes and integrate necessary software solutions in collaboration with developers and cross-functional teams.

Digital Asset Creation & Optimization:

• Lead the creation and optimization of engaging Facebook ad creatives.
• Design and refine landing pages to maximize conversion rates.

Campaign Management & Analysis:

• Execute and monitor Facebook Ads campaigns, focusing on key performance metrics such as CPA, ROI, LTV, and conversion rates.
• Perform A/B testing and experiment with new ad formats, creatives, and targeting strategies to continuously improve performance.

Competitive & Market Analysis:

• Analyze competitor strategies and market trends to implement innovative approaches for user acquisition.

Cross-Department Coordination:

• Collaborate with retention, product, and marketing teams to ensure all user acquisition efforts align with overall company goals

Budget Management:

• Manage and optimize ad spend to scale campaigns effectively while maintaining cost-efficiency.

   

Qualifications

• Minimum of 4 years experience in digital marketing, user acquisition, or growth marketing experience within online gaming.
• Deep expertise in Facebook Ads management with a thorough understanding of the platform’s policies and best practices in online gaming.
• Demonstrated ability to create and optimize digital assets, including ad creatives, landing pages, and progressive web applications.
• Strong analytical skills, with proficiency in tracking, analyzing, and reporting on key performance metrics.
• Experience with A/B testing and campaign optimization techniques.
• Excellent project management and communication skills, with a proven ability to work effectively in cross-functional teams.
• A proactive, innovative mindset with a passion for data-driven decision-making.
• Fluent/Native level of Russian/Ukrainian language is a bonus.

Location

Our in-house team operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Critical Thinking Assessment (10 minutes)
• Final Interview (60 minutes)

What We Offer

Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. 
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. 

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. 

   

Excited about the opportunity? Apply today!

About the role

We are seeking a talented and detail-driven Senior Data Analyst to join us at WinLux Europe. We are looking for someone who has solid experience with iGaming. You will develop robust data models, dashboards, and reports using tools like Tableau and Power BI. You will consolidate data from multiple sources—including our internal platform and product analytics tools—and deliver comprehensive reports that detail spend, ROI, cohort analysis, and other essential metrics. A deep understanding of key online casino metrics and industry trends is essential for success in this role.

Key Responsibilities

Data Integration & Analysis:

• Develop and maintain efficient data pipelines and ETL processes to consolidate information from various sources.
• Ensure data accuracy and integrity through rigorous testing and validation.

Reporting & Dashboard Creation:

• Design, develop, and maintain interactive dashboards and reports using Tableau and Power BI.
• Build comprehensive reports that analyze key performance indicators, such as spend, ROI, cohort trends, and other granular metrics.

Collaboration & Communication:

• Work closely with marketing, product, and finance teams to understand data requirements and translate them into actionable insights.
• Present findings and recommendations to stakeholders to support strategic decision-making.

Industry Expertise:

• Leverage your experience in the gambling industry to interpret data within the context of online casino metrics.
• Apply your knowledge of key performance indicators unique to the gambling sector to drive insightful analysis.

Qualifications

• Bachelor’s degree in Data Science, Statistics, Computer Science, or a related field.
• Minimum of 3 years experience in data analytics, with a strong track record in the gambling or online casino industry.
• Experience with Data Warehouse.
• Experience with Marketing Data Analytics.
• Proficiency in data visualization tools such as Tableau and Power BI.
• Experience with data integration tools and product analytics platforms (e.g., Airbyte, Mixpanel) is a plus.
• Strong SQL skills and a thorough understanding of ETL processes.
• Excellent analytical and problem-solving skills with meticulous attention to detail.
• Effective communication skills and the ability to work collaboratively in a cross-functional environment.
• A proactive approach to transforming data insights into actionable business recommendations.

Location

We operate within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)
• Critical Thinking Assessment (10 minutes)
• Technical Interview (90 minutes)

• Final Interview (60 minutes)

   

What We Offer

Join our team and enjoy a variety of amazing benefits! Check out just a few of the perks we offer below:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Excited about the opportunity? Apply today!

We are launching an innovative online gambling operator focused on the MENA region and are seeking a Managing Director to oversee day-to-day operations, execution, and the development of a world-class team. This platform aims to deliver exceptional gaming experiences with a focus on customer engagement and satisfaction. You will be responsible for driving operational excellence, guiding strategic initiatives, and ensuring the platform achieves its growth and revenue objectives.

Profit Share

This role comes with the profit share incentive that is quite generous for this role, more details would be shared at the interview.

The team

You will be building a strong team with high talent density who enjoy working in our fast-paced, 100% remote environment.

Employment

We offer an Independent Contractor Agreement for this position.

About you

You are a dynamic and hands-on leader with substantial experience in direct-to-consumer products, ideally within the gambling or related industries (gaming, social casino, sweepstakes or similar). You excel at driving growth and innovation, with a comprehensive understanding of product development, marketing, and strategic growth initiatives. In this role, you will be at the helm, leading all departments with a focus on executing strategic projects and optimizing performance across the organization. Your ability to learn quickly and acquire expertise in the gambling niche will be crucial, as is your proven aptitude for managing teams, delivering results under pressure, and engaging deeply in both the technical and operational facets of the business. You are also fluent in English and Russian/Ukrainian languages. These qualities make you the ideal candidate to guide our company toward sustained success.

What you’ll do

• Lead the company's strategic growth by developing and executing initiatives that drive business expansion, optimize market positioning, and advance overall progress.
• Lead cross-functional teams in executing complex strategic initiatives, ensuring alignment across engineering, product development, growth, marketing, and sales.
• Drive revenue growth and profitability while optimizing operational expenses.
• Oversee the product development lifecycle, ensuring products meet market needs and quality standards.
• Collaborate closely with engineering teams to deliver innovative solutions that align with customer expectations and business goals.
• Demonstrate a solid understanding of engineering concepts, including current trends such as artificial intelligence (AI), and best practices like modern code patterns and DevOps practices.
• Ensure that the product roadmap is aligned with business strategy and customer feedback.
• Oversee marketing campaigns, ensuring they are data-driven, customer-centric, and aligned with product launches and sales strategies.
• Utilize data analytics to refine and optimize growth strategies, ensuring sustainable revenue growth.
• Continuously monitor and analyze key financial and operational metrics, such as revenue growth, EBITDA margins, and customer acquisition costs (CAC).
• Evaluate customer lifetime value (LTV) and return on ad spend (ROAS) to optimize marketing efficiency and resource allocation.
• Track onboarding conversion rates to identify areas for improvement in user experience and increase customer activation and analyze average revenue per user (ARPU) and user retention rates to inform product development and enhance long-term profitability.
• Conduct thorough research on market features and competitors to inform strategic decisions and maintain competitive advantage.
• Demonstrate the ability to learn quickly and acquire essential knowledge in the gambling niche to support informed decision-making and drive business success.

What we offer

• Remote Work Environment: Embrace the freedom of working from anywhere, anytime, fostering a better work-life balance.
• Stock options: We acknowledge the commitment required for the MD role. Hence, we offer generous company stock options and revenue sharing to appreciate and reward your hard work.
• Company-provided MacBook: We offer employees access to powerful MacBooks if needed, ensuring top-notch performance, energy efficiency, and seamless productivity.

Get in touch for more details!