Vip CRM Manager
GYPSY’S HIRING - VIP CRM Manager
Gypsy - established in 2020, is a dynamic multi-brand affiliate program operating in the competitive Tier-1 market segment. With a portfolio of 14 brands, we are strategically positioned for a significant impact in the online gambling industry.
Our key operational hub is located in Poznań, driving our vision forward through data-driven and expert management.
Who we are looking for:
- Experience in CRM/Retention (or VIP support) over 1-2+ years;
- Experience in iGaming over 2 years.
- Ability to analyse data and making further strategy according to that.
- Understanding of different bonus mechanics
- Knowledge of user segments, especially VIP segment.
- High skills of time-management, critical thinking, strategy thinking and analytics.
- Personal skills: responsibility, proactivity, result-orienting, attention to details, problem-solving, open-minded, team-work, desire to grow and make the job better for yourself.
Your main tasks involve:
• Development and implementation of comprehensive Retention strategies aimed at improving key Retention metrics, retaining/reactivating, and increasing the loyalty of VIP and ex-VIP clients.
• Creation and optimization of segments such as Active VIP, Churn VIP, Dormant VIP, and ex-VIP players for conducting regular and unique campaigns to enhance key Retention metrics.
• Analysis and reporting on launched campaigns and processes.
• Responsibility for the transition growth from ex-VIP to VIP segment.
• Creating A/B testing to identify best practices with documented and presented results.
• Daily monitoring of key Retention metrics across VIP and ex-VIP players.
• Development of a strategic plan for VIP and ex-VIP players across projects and approval with leadership (Head of VIP, Head of CRM).
• Implementation of personalization and gamification in client communication (in collaboration with the email team).
• Basic knowledge of Customer.io for creating campaigns, segments, and one-time mailings.
• Utilization of additional communication channels in Retention strategy development (SMS, in-app, plug2win, Smartico, WhatsApp, etc.).
• Weekly, monthly, and quarterly reporting on completed strategic tasks and key Retention metrics.
• Collaboration with VIP, CRM, Email, Promo, Product, Design, Content, and Analytics teams.
We are attentive to your:
- Vacation Time: To support your work-life balance, our company provides 20 calendar days of paid vacation annually, plus 2 additional business days off per quarter for your needs;
- Health Leave: Your health is our priority. We provide sick leave on demand, ensuring you can take time off to recover as needed - 12 working days
- English Language Training: We believe in the importance of global communication. Our company offers language training programs to help you improve and refine your English language skills;
- Co-Working Spaces: To foster collaboration and flexibility, we provide access to co-working spaces, allowing you to work in dynamic and inspiring environments;
- Work Equipment: We equip you with the latest technology and tools necessary to perform your job efficiently and effectively;
- Support in Difficult Times: We understand life can be unpredictable. Our company offers support and assistance during challenging life events;
- Celebration of Joyful Occasions: We value the happiness of our employees. Our company celebrates major milestones and joyful occasions in your life, fostering a positive and supportive community.