User Acquisition Lead

We are looking for a User Acquisition Lead to drive growth and scale our paid marketing efforts. This is a lead role, starting in a hands-on capacity with a strong focus on execution. As the product scales, you will have the opportunity to build and lead a user acquisition team. This role is ideal for a performance-driven marketer who has deep expertise in Facebook Ads and is also comfortable managing campaigns across multiple channels, including TikTok, Snapchat, and Google Ads.

Responsibilities

• Develop and execute data-driven user acquisition strategies with a strong focus on Facebook Ads.
• Optimize campaigns to improve ROI, scale efficiently, and achieve business objectives.
• Test and analyze different creatives, audiences, and bidding strategies.
• Expand and manage acquisition efforts across TikTok, Snapchat, and Google Ads, ensuring a diversified approach.
• Continuously track and analyze performance metrics, implement A/B tests, and make data-backed decisions.
• Collaborate with creative teams to develop high-converting ad creatives and landing pages.
• Work closely with analytics teams to track attribution, LTV, and key funnel metrics.
• Stay up to date with the latest industry trends, algorithm changes, and best practices.

Requirements

• 3+ years of experience in performance marketing with web products. 
• Experience managing campaigns in Tier-1 markets (e.g., US, Canada, UK, Australia, and Western Europe).
• Proven ability to handle large budgets starting from $500,000+ per month.
• Proven track record of scaling paid acquisition campaigns and improving key performance metrics.
• Hands-on experience with Facebook ads (TikTok Ads, Snapchat Ads, and Google Ads would be a plus)
• Strong analytical skills and proficiency in tools like Tableau and Power BI.
• Solid understanding of attribution models, Conversion API, and UTM tracking to ensure accurate measurement and optimization of user acquisition efforts.
• Experience with A/B testing, audience segmentation, and creative optimization.
• Ability to interpret data, generate insights, and take action to optimize campaigns.
• Excellent communication skills and the ability to work cross-functionally.
• Prior experience in the dating or health & fitness industries is a strong plus.