Performance Marketing Manager (Utilities)

JatApp is an IT product company that creates valuable high-tech products used daily by millions worldwide.

We are looking for a Performance Marketing Manager for the company’s products in Business Utilities and AI niches. You will have the opportunity  to work with a variety of products and networks and will have the freedom to conduct diverse tests and experiments.

Your responsibilities will be:

• Development  and execution performance marketing strategies to drive mobile app growth across various digital channels
• Management, optimization, and scaling paid acquisition campaigns on platforms such as Facebook, Google Ads, TikTok, and other ad networks to maximize ROI
• Continuously identifying and testing new acquisition channels to expand reach and improve performance
• Formulation data-driven hypotheses for ongoing A/B testing to enhance campaign effectiveness
• Monitoring and analyzing campaign performance on a daily, weekly, and monthly basis, implementing optimization strategies based on insights
• Conducting market research and competitive analysis to identify trends, opportunities, and best practices, integrating findings into marketing strategies
• Collaboration closely with creative, product, analytics, and other cross-functional teams to ensure alignment and maximize impact
• Staying up-to-date with industry trends, platform updates, and algorithm changes to adapt marketing strategies accordingly

What you’ll need:

• 2+ years of performance marketing experience
• Hands-on experience on campaign management in Google Ads/or Meta/or TikTok, etc.
• Knowledge in user attribution and conversion tracking across diverse channels
• Experience working with iOS apps and SKAN (SKAdNetwork)
• Advanced proficiency in Google Sheets / Microsoft Excel
• Strategic thinking
• Results-oriented mindset, ability to work and learn in a fast-paced environment

Will be a plus: 

• Experience working with ad networks such as Unity, AppLovin, Mintegral, IronSource, Vungle, and X (Twitter)

Recruitment Process:

Interview with a recruiter - Technical interview - Test Task - Final Interview - Reference Check - Offer

We Offer:

• Flexible schedule and the ability to work remotely
• Technical equipment (laptop) for work or reimbursement for it
• Coverage of meal expenses
• Health insurance and compensation for sports activities after the end of the probationary period
• Compensation for professional development training, participation in conferences, and meetups – at the end of the probationary periodInformal events, team building
• 20 days off per year, 15 days of paid sick leaves (12 with medical certificate, 3 without)
• Annual compensation review and annual bonus