Head of CRM (Retention) - Gambling

Our Partner is  looking for a talented  Head of CRM  who will become the architect of unique customer retention strategies!

Responsibilities:

• Create and manage a dynamic CRM department, including a team to launch comprehensive campaigns, a CRM technical manager, a copywriter, and a designer.
• Launch planning and campaign management processes to turn your ideas into reality!
• Reactivate and segment customers to ensure everyone gets exactly what they need.
• Implement and develop communication channels with customers: email, in-app, web-push. Your messages must be heard!
• Develop and implement strategies for retention and reactivation of users of multilingual products from various countries. A global audience is waiting!
• Create reports on key business metrics so everyone can see your successes.
• Manage internal and external processes of the retention department. We love order and organization!
• Plan, launch, and post-analyze promotions and automated communication flows. Your campaigns will be a hit!
• Support and improve automated processes in the CRM department to ensure everything runs smoothly.
• Develop product requirements to make our product even better.
• Manage the budget and find optimal solutions.

Requirements:

• At least 4 years of experience in a leadership role in CRM, Retention, and Loyalty. You know how to work with customers!
• Knowledge of CRM and CDP tools such as Customer.io, Salesforce, Hubspot. Tools are your best friends!
• Analytical skills and experience in developing reports on key business metrics. Data is your passion!
• Experience with BI tools such as PowerBI. You love numbers and analyzing them!
• Experience in developing and implementing KPI motivation systems. You know how to inspire a team!
• Project and team management skills to lead everyone to a common goal.
• English proficiency at least at B2 level. Ready to communicate with an international audience!

Join the Dream team and contribute to creating a unique experience for the  customers!