Outbound LeadGen Manager

Bring your skills and experience to a dynamic software development company as an Outbound LeadGen Manager. We are rapidly expanding into key markets to empower businesses worldwide and seek a strong planner with a results-driven mindset who can help us grow our LinkedIn marketing channel.

Requirements

• 3+ years of experience in B2B marketing with C-suite as a target audience.
• 3+ years of experience using LinkedIn as an outbound lead generation channel.
• Experience in Custom software development, Outsourcing, or IT business domains.
• Strong understanding of LinkedIn Sales Navigator and LinkedIn automation tools.
• Deep understanding of LinkedIn funnel metrics with the ability to analyze KPIs and reports to track results and derive insights.
• Familiarity with CRM tools and lead tracking software.
• Experience with LinkedIn Ads instruments.
• Familiarity with account-based marketing (ABM) and multi-channel outreach strategies.

Responsibilities

• Plan, execute, and optimize LinkedIn campaigns to drive qualified leads and sales opportunities.
• Analyze and report on LinkedIn key performance metrics, including lead volume, conversion rates, and channel performance.
• Collaborate with the Sales and Marketing teams to leverage marketing automation and CRM tools to automate and optimize lead flow and track campaign performance.
• Build and manage a pipeline of qualified leads and ensure smooth handoff to the sales team.
• Develop personalized outreach strategies, including crafting compelling connection requests, follow-ups, and messages tailored to client pain points and needs.
• Continuously refine lead generation strategies through data-driven decision-making.

• Explore and implement automation tools to streamline workflows and enhance efficiency.

   

Benefits

• 35 paid absence days per year for the work-life balance of each specialist + 1 additional day for each following year of cooperation with the company
• Up to 10 unused absence days can be added to income after 12 months of cooperation
• Health insurance compensation
• Depreciation coverage for personal laptop usage for project needs
• Udemy courses of your choice
• Regular soft-skills training
• Excellence Сenters meetups