Retention Specialist (iGaming)

Our brand is one of the fastest-growing iGaming brands in the world, with hundreds of thousands of active players across multiple countries. We are an international team united by the goal of creating the best product in the entertainment industry.

About the role:
We are looking for a talented Retention Specialist to join our team and apply modern marketing skills. You will work with the best CRM standards and actively participate in shaping strategies for user retention and reactivation, as well as optimizing micro-processes within the department.

Responsibilities:

• Plan action and mailing calendars.
• Create and test customer segments, analyze and develop strategies for retaining/re-engaging users.
• Launch promotions and bonus campaigns end-to-end.
• Create technical briefs for marketing content (banners, emails, copywriting).
• Send communications via SMS, email, web/mobile push, call-center, and in-app notifications.
• Formulate analytics on campaign performance and identify growth opportunities.
• Test and validate hypotheses for improving existing mechanics.
• Collaborate cross-functionally with product, IT, analytics, customer support, design, risk, and marketing teams.

Requirements:

• Experience with ESP/CRM/CDP systems (knowledge of Optimove is a plus).
• Understanding of marketing mechanics in betting and iGaming.
• Strong analytical skills. Experience with PowerBI or Tableau, proficiency in Excel (VLOOKUP, pivot tables).
• Ability to deeply analyze customer segmentation and identify growth opportunities.
• Knowledge of key product metrics.
• Experience with direct communication channels, understanding of standards and benchmarks.
• At least 3 years of experience in a related field. If you have less experience but possess the required skills, we are still open to your application.
• Upper Intermediate English level or higher (for communication with contractors, text review, and task assignment).

A plus:

• Experience in betting and iGaming.
• Knowledge of markets in India, Brazil, and Africa.
• Experience working with Agile methodology.
• Ability to create functional and informative reports in Excel.
• Basic knowledge of statistics and probability theory.
• A sense of style in design, ability to distinguish quality content from poor content and provide feedback for improvement.

We offer:

• The opportunity to work at one of the fastest-growing companies in iGaming.
• A chance to develop and implement your ideas.
• Unique experience working with an international team.
• Competitive salary and flexible working conditions.

If you're ready to join our team and contribute to the development of the brand, we look forward to receiving your resume!