ASA Manager - Apple Search Ads and ASO Offline

At Happio.io, we are dedicated to driving revenue growth and maximising the potential of our clients' mobile applications. Our team thrives on innovation, data-driven strategies, and a passion for excellence in the ever-evolving landscape of app marketing.

Position Overview: We seek a dynamic ASA Manager with expertise in Apple Search Ads (ASA) and App Store Optimization (ASO) to join our team (part-time). The ideal candidate will be responsible for developing and executing innovative strategies that drive user acquisition, increase app visibility, and enhance revenue growth through effective ASA and ASO campaigns.

Key Responsibilities:

• Apple Search Ads Management:
  • Develop and implement comprehensive Apple Search Ads strategies to drive user acquisition and maximise ROI.
  • Conducted keyword research, created compelling ad copy, and managed bids to optimise campaign performance.
  • Analyse campaign data, generate performance reports and make data-driven recommendations for continuous improvement.
• App Store Optimization:
  • Conducted ASO audits and created optimisation strategies to improve app rankings, visibility, and conversions in the App Store.
  • Optimise app metadata to enhance discoverability and user engagement, including titles, descriptions, keywords, and visuals.
  • Monitor and analyse app performance metrics, user reviews, and competitor strategies to identify opportunities for improvement.
• Strategic Planning and Execution:
  • Collaborate with cross-functional teams to align ASA and ASO strategies with overall business goals and marketing initiatives.
  • Develop and manage budgets for ASA campaigns, ensuring efficient allocation of resources and adherence to financial targets.
  • Stay up-to-date with industry trends, best practices, and changes in Apple Search Ads and ASO algorithms to inform strategy adjustments.
• Reporting and Analysis:
  • Create detailed reports on ASA and ASO performance, highlighting key metrics, insights, and areas for optimisation.
  • Regularly update stakeholders on campaign progress, performance, and recommendations for strategic adjustments.

Qualifications:

• Proven experience managing Apple Search Ads and implementing successful ASO strategies for mobile applications.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Proficiency in using ASA and ASO tools and platforms, including App Store Connect, Google Analytics, and other relevant software.
• Excellent communication skills with the ability to present data-driven recommendations to stakeholders.
• Ability to work independently and as part of a team in a fast-paced, results-oriented environment.
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent work experience).

Preferred Skills:

• Experience with additional mobile advertising platforms (e.g., Google Ads, Facebook Ads) is a plus.
• Familiarity with A/B testing and conversion rate optimisation techniques.
• Knowledge of current trends and best practices in mobile app marketing and user acquisition.

What We Offer:

• Competitive salary and performance-based incentives.
• A flexible work environment with remote work
• Opportunities for professional growth and career advancement.
• A collaborative and innovative team culture.

How to Apply: If you’re passionate about driving app growth through innovative ASA and ASO strategies and meet the above qualifications, we’d love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and accomplishments to