Game Development Marketer Offline

Skills and Qualifications

5+ years of prior experience in a similar role or Team Lead\Senior Marketing Manager in successful game development outsourcing company;

Experience in the promotion of game development outsourcing companies in the Europe and US;

Experience with AB Marketing;

Experience in building effective marketing strategies;

Proficiency in optimizing and executing SEM, SEO, Facebook Ads, Twitter Ads, Google Ads, LinkedIn Ads, Quora Ads.;

Solid knowledge of digital analytics tools (Google Analytics etc)

Hands-on experience in building a global content-driven inbound marketing machine, generating leads into the funnel across practices and regions;

Leadership skills with the ability to set and prioritize goals;

High goal orientation and excellent communication skills;

Open-mindedness, curiosity, and strong problem-solving skills;

Upper-intermediate level of English.

Responsibilities

Deeply engage with the sales channels and know their capabilities, limitations and current competitive issues;

Drives production structure, process, and efficiency for outsourced content in game development;

Analyze customer, prospect and campaign data to identify future marketing opportunities and focus for campaigns;

Oversee the creation and management of content for publication;

Analysis of the market, audience, and competitors;

Development of a strategy for the development of the game direction of the company;

Practical implementation of marketing in the gaming direction of the company;

Identify opportunities to reach new market segments and expand market share;

Work to increase the number of quality leads while adhering to the marketing budget;

Develop and implement marketing plans to support sales and overall business objectives;

Digital Marketing Management;

Define and report on key department KPIs/metrics;

Recommend ways of improving efficiencies across the marketing department.