Direct Marketing Specialist

As a Direct Marketing Specialist, you will be responsible for maintaining the existing trigger campaigns and launching new campaigns to maximize Direct Marketing revenue & profit and achieve company goals.

Skills & Experience:

• 5+ years of experience as a direct marketing manager (both emails & SMS);
• 3+ years of experience in DTC e-commerce;
• 3+ years of experience with the US market;
• Experience with direct marketing and automation platforms (ideally Klaviyo);
• Experience using AI tools to optimize direct marketing flows, campaigns, and communication with customers & subscribers, including customer segmentation, campaign ideation, content personalization, A/B testing, performance analysis, etc.;
• English level: B2 or higher;
• Ability to both maintain & optimize the existing direct marketing campaigns and launch new ones;
• Knows how to efficiently manage customers database, build segments & email lists (knows various segmentation methods & frameworks);
• Understands company’s business and products to prepare the best offers for new and existing customers;
• Knows how to implement & run a/b tests;
• Knows main Direct Marketing KPIs to measure channel’s efficiency and results;
• Can master Google Analytics to analyze direct marketing-related data (knows how to use standard reports, custom reports, segments, etc.);
• Advanced user of Google Sheets (data formatting, pivot tables, etc.);
• Basic HTML knowledge is a plus;
• Able to define the scope of work to be done based on company’s vision, goals & priorities.
• Strong communication skills to efficiently work with the team and vendors;
• Ability to achieve goals and meet deadlines;
• Proactiveness, professionalism, and result orientation.

Responsibilities:

• Prepare direct marketing campaigns, and manage design & copywriting tasks, asset coordination, QA, deployment, etc.;
• Proactively develop and implement strategies and tactics to increase email opt-in, open rate, click-through, conversion, and retention while minimizing opt-out;
• Monitor and manages email lists & segments, ensure legal compliance;
• Collaborate with team members & vendors to support other customers acquisition channels;
• Regularly study directKeeping current with email marketing trends and best practices;
• Ensure Golas & KPIs are being met;
• Monitor domain reputation & and ensure the spam rate is low;
• Stay up to date with industry trends for tools, applications, channels, design, and strategy.

ArtPix 3D is a trade production product IT company developing its product since 2017.

We are seeking a Direct Marketing Specialist for ArtPix 3D to prove innovative mementos by combining glass laser photo engraving technology and imagination.

Our offices are based in the USA (Chicago) and Ukraine. Our team comprises engineers, QAs, designers, managers, and analysts.

Our mission is to provide our clients with a high-quality and excellent products worldwide, making it possible to make the perfect gift for your friends, family, and business partners, which they will love and will last forever.

To achieve this, we are looking for our team’s best people and specialists.

We’re looking for Direct Marketing Specialist and invite you to join our team!