Email Marketing Specialist Offline

Responsibilities:

- Create, maintain and optimize existing emails.

- Create and maintain a communication calendar.

- Setting up and warming up domains for the send outs.

- Track delivery rate, spam, opening, CTR, conversion rate and working on improving metrics

- Generate and test hypotheses and approaches for general improvements of email marketing. - Work with the clients’ base segmentation: including its filling and segmenting.

- Create, develop and optimize email sequences, triggered sends and promo sends.

- Perform A/B testings.

- Cooperate with the CRM team to perform omnichannel communications.

- Create tasks for the design team and maintain its readiness.

Requirements:

- At least 2-year experience as an Email Marketer.

- Knowledge of the basic email marketing performance metrics.

- Creativity, self-sufficiency, responsibility, and performance.

- Knowledge of Internet marketing trends in general and email marketing in particular. - Knowledge of sports and sporting events is welcome.

- Advanced English

Would be a plus:

- Basic knowledge of HTML/CSS and how HTML emails are built. - Content writing skills (English only).

- Experience in gambling/betting industries.

- Experience with Unisender, Figma, Notion.