The key duties will include but not be limited to:
• Analyze the performance of all brand marketing activity to identify and promote best practice.
• Design value generating and protecting campaigns and propositions to drive value from the customer base.
• Being data driven, ensure the efficient coverage of the customer base and maximize all opportunities.
• The creation and implementation of an optimized daily/weekly/monthly campaign programs and events calendars, tailoring communication to different customer segments.
• Tracking financial effectiveness of scheduled campaigns through regular reporting, including details of customer behavior, usage and spend.
• Building up each stage of the customer journey with appropriate marketing/account management or service touchpoints.
• Developing and managing the Retention Strategy to optimize Key Performance Indicators including customer lifetime values, retention/churn levels and average revenue per customer.
• Lead the development and training of the Retention team to successfully support customers through their customer journey.
• Working with the design, development and other teams to ensure execution excellence and that the website/email templates, and customer engagement strategies meets the needs of existing and new customers.
• Conduct marketing research to support any required project and keep updated with latest current trends and guidelines;
• Oversee launch of new brands within the operation.
Skills & Experience required:
• At least five years of proven experience with customer lifecycle programme across multi – brands/products/regions essential.
• Solid experience with CRM tools and customer segmentation essential.
• advanced knowledge of the Office Suite, especially Excel
• Knowledge of online gaming industry or e-commerce industry
• Strong social media skills related to strategy and execution
• Experience of working in a fast-moving environment
• Ability to think innovatively and creatively
• Previous people management experience required
• Ability to multi-task, being proactive, efficient and independent
• Strong project management skills, being result oriented, team-focused and customer-focused
We offer you:
Opportunities for professional development and personal growth
Competitive salary
Cozy modern office in the city center (5 minutes' walk from Olimpiyska metro station);
Flexible working hours
Inspiration atmosphere and teamwork
Exciting corporate events& teambuildings
Medical Insurance.
We will be glad to welcome you in our team!