Head of Marketing Offline

Required skills

— At least 3 years of successful experience in the digital marketing sphere that can be confirmed by certain results: audience growth, conversions increase, etc.

— Advanced English level both verbal and written;

— Experience in creating and managing successful marketing strategy in B2C;

— Having practical and theoretical knowledge of working with various digital marketing channels;

— Management experience: staff recruitment, target-setting, and monitoring, result analysis, business processes development;

— Extensive marketing and product knowledge;

— Deep understanding of reporting and analysis tools, skill to consolidate data from various sources;

— Working with the latest analytical and marketing automation software and services;

— Analytical thinking, making decisions based on the received data with a positive impact on the marketing performance of the company;

— Knowledge of the budgeting principles;

— Strong presentation skills to share personal and team results;

— Being results-oriented, responsible and creative, having a high level of self-organization.

As a plus

— Experience of working with FinTech sphere;

— Experience of working with foreign markets;

— Managing the entry into new markets;

— Experience of cooperation with remote/foreign employees;

— CPA channel development.

We offer

— Working for a dynamically growing company with a promising area;

— United and a highly skilled team and a friendly working atmosphere;

— The real opportunity for professional and self-improvement;

— Challenging but exciting tasks;

— Normalized 8-hour working day, keeping staff holiday and sickness system;

— Compensation for visiting a gym and learning English expenses;

— Opportunity to attend professional conferences and seminars financed by the company;

— Furnished and light office in the center of the city (near Pecherskaya subway station);

— For the period of quarantine — remote work from home;

— Some additional corporate pros (fruits, yogurts, juice and etc.) :)

Responsibilities

— Create and optimize marketing strategy based on the business goals of the company to promote its products;

— Manage the marketing team, organize business processes within the department and its cooperation with other departments of the company;

— Search for new channels to attract a targeted audience and develop them;

— Conduct market and competitive research, analyze customers’ demands and behavior;

— Take part in product development and improvement;

— Organize and conduct various promotional activities and events with further marketing support;

— Create the system to analyze and control the results of the marketing team activities;

— Provide periodic reports on the efficiency of different promotion channels;

— Initiate ad improve report automation;

— Perform budget planning and control its implementation;

— Search for and start efficient cooperation with external marketing vendors.

Project description

Our Company is a growth Product IT company that provides IT, financial solutions to the B2C and B2B segments clients of the company is wide, including countries of South-East Asia, Latin America, Europe, and Africa, which requires localization and understanding of the regional features.