Head of Marketing/ Head of Digital Offline

Requirements:

- 5+ years of marketing experience;

- 2+years marketing team management experience;

- Promoting B2B / IT projects experience;

- Project portfolio with the best results (metrics) - required;

- Building and execution of Marketing Strategy;

- Good knowledge of SEO tools and analytics;

- Link building (US / EU) experience;

- Experience in SMM;

- Experience in mailing campaigns;

- Collaboration in the field of content marketing;

- Conduction of market researches and competitors analysis using analytics tools;

- English - advanced.

Responsibilities:

- Prospect creation (sales presentation, email, advertising, referrals, partners, social, public speaking, networking, video);

- Increase websites engagement (Marketing video, Data Sheets, Case Studies, White Papers, Analyst Reports, ROI, Demo)

- Post-registration encouragement (Email nurture, Webinars);

- Content consumption growth;

- SaaS metrics control & report (Signups, Activations, DAU, Trials, Visits, Downloads);

- PLG metrics increase (Signup to Activation, Activation to Download, Login to On-boarding material view, 1st login to first Premium Features use, 1st login to CS or Presales session, 1st login to Price Page View, Time Spent on Platform);

- Regularly measure the effectiveness of marketing/SEO campaigns by interpreting metrics using SEO tools and the intelligent use of web analytics;

- Regularly report on progress regarding key SEO performance indicators;

- Keep up to date with search engine technology and relevant SEO techniques.

What we can offer:

- Competitive salary;

- Paid annual leave and sick leave;

- The ability to attend conferences, webinars and other events that will enhance your professional skills;

- Regular corporate events and team building;

- English courses;

- Medical insurance;

- Short Fridays;

- A friendly and young team of professionals.

Working conditions:

- 5-day work week;

- 8-hour working day (flexible schedule);

- Spacious comfortable office near the metro and the center of Kiev;

- Practices of remote work.