Head of Marketing/ Head of Digital (offline)

Requirements:
- 5+ years of marketing experience;
- 2+years marketing team management experience;
- Promoting B2B / IT projects experience;
- Project portfolio with the best results (metrics) - required;
- Building and execution of Marketing Strategy;
- Good knowledge of SEO tools and analytics;
- Link building (US / EU) experience;
- Experience in SMM;
- Experience in mailing campaigns;
- Collaboration in the field of content marketing;
- Conduction of market researches and competitors analysis using analytics tools;
- English - advanced.

Responsibilities:
- Prospect creation (sales presentation, email, advertising, referrals, partners, social, public speaking, networking, video);
- Increase websites engagement (Marketing video, Data Sheets, Case Studies, White Papers, Analyst Reports, ROI, Demo)
- Post-registration encouragement (Email nurture, Webinars);
- Content consumption growth;
- SaaS metrics control & report (Signups, Activations, DAU, Trials, Visits, Downloads);
- PLG metrics increase (Signup to Activation, Activation to Download, Login to On-boarding material view, 1st login to first Premium Features use, 1st login to CS or Presales session, 1st login to Price Page View, Time Spent on Platform);
- Regularly measure the effectiveness of marketing/SEO campaigns by interpreting metrics using SEO tools and the intelligent use of web analytics;
- Regularly report on progress regarding key SEO performance indicators;
- Keep up to date with search engine technology and relevant SEO techniques.


What we can offer:
- Competitive salary;
- Paid annual leave and sick leave;
- The ability to attend conferences, webinars and other events that will enhance your professional skills;
- Regular corporate events and team building;
- English courses;
- Medical insurance;
- Short Fridays;
- A friendly and young team of professionals.

Working conditions:
- 5-day work week;
- 8-hour working day (flexible schedule);
- Spacious comfortable office near the metro and the center of Kiev;
- Practices of remote work.

About SOC Prime

SOC Prime is the only Threat Detection Marketplace where researchers monetize their content to help security teams defend against attacks faster and more efficiently than ever. Powered by its Detection as Code platform, SOC Prime curates the most up-to-date Sigma-based threat detection content from over 300 researchers and natively delivers it via subscription to 20+ SIEM and XDR platforms at more than 6,000 enterprises, governments and MDRs worldwide.

Company website:
https://socprime.com/

DOU company page:
https://jobs.dou.ua/companies/soc-prime-inc/