Digital Marketing Manager Offline

Requirements:

• Minimum 3 years experience performing the essential functions as listed above

• Experience in creating and managing successful marketing strategies and campaigns

• Evaluates the financial aspects such as marketing budget, expenditures and return-on-investment

• Experience guiding the development of promotional creative assets and a/b testing

• Experience with Marketing Automation (Hubspot, Mailchimp, etc.) and other reporting solutions

• Must be fluent in English and possess excellent communication and writing abilities.

• Familiarity with B2B marketing and sales funnel measurement

• Knowledge of the last mile delivery area is a plus

Responsibilities:

• Regularly review, measure and analyze key metrics across all company functions related to lead lifecycle, tracking, and performance

• Building promotional pages, emails, and action incentives using our proprietary tools

• Testing and optimizing to improve content discovery

• Using data and analytics to inform campaigns, report on results, and drive innovations

• Conceiving and executing customer-facing programs and promotions

• Work collaboratively with cross-functional teams to incorporate business requirements across the company

• Coordinate web presence via SEM/PPC